Law Firm Growth Opportunities Through Branding & Positioning

It's a fact... satisfied existing clients are your best source of new business. It takes five to seven times more effort, time and money to generate a new matter from a new client than from an existing client. Hence, when it comes to business development every lawyer needs to ask the following question: Are you creating an environment of opportunity when it comes to referrals?

 How much of your business comes from referrals? Do you have a strategy to maximize the growth opportunity that is built into your existing client base and fellow attorneys?

Maximize This Wealth of Opportunity by Focusing on These 3 Strategies:

1. Become the Recognized Expert
• Conduct seminars and conferences.
• Give speeches and sit on panels.
• Institute a public relations strategy to become the “Go to Expert” for the media.
• Write articles for trade and legal publications.
• Write a book.

2. Maintain Peak Awareness
• Join industry trade associations as well as legal organizations.
• Send legal updates, reports or mini-newsletters via email on a regular basis.
• When you read information that you think your referral sources would be interested in, pass it along with a note.

3. Stay in Touch
• Send hand written “Thank You” notes, in an age of electronic everything a handwritten note will stand out.
• When you have received a referral, stay in touch with your source by letting them know how things are going.
• Get together socially through sporting events, art & cultural events, etc…
• Send “holiday” cards – avoid the deluge at Christmas and send Thanksgiving or New Years cards.

Maximize What You Already Have.
It’s all common sense... consistency and repetition are key.

Source: Free Articles from ArticlesFactory.com

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