There is more to designing your invitation printing than just a good layout and enticing copy. Not only should your print envelopes entice your target clients,
but you should also have attractive personalized notecards inside to make them ask for more information.
In other words, to have effective invites for your trade show, you need to have enticing collaterals both outside and inside your campaign – your envelopes and notecards.
Here are several very simple approaches to get your invitation printing opened by your target clients:
It all starts with your envelope. It is a no brainer that your target clients need to open your envelopes first before they can even see and read your invitation. When they do get excited by your initial envelopes, you are halfway to getting them convinced of your message, as well as having your foot inside the door for follow up later on.
Mail your personalized notecards to the right people. Again, it is a no brainer that you should mail your invites to your target clients. Sure there might be some prospects from shooting your mail to just anybody. Someone out there may just become interested in your offer. However, an accurate and targeted list can contribute more to your success. Not to mention, such lessens your chances of your wasting time and resources on something that you are unsure of as having a response.
Keeping it simple and sweet. It is still the basic principle to have when designing your invitation printing – keep it simple. Consumers in general still go for simplicity rather than flashy designs.
Go for handwritten addresses and special stamps. Make it personal. Not only does it reflect a personal touch, your personalized notecards will have a better opportunity of being read. Your target clients would feel special just thinking that you took the extra time to address your invitations by hand. Add to that you actually spent for the commemorative stamps you put in your mail.
Provide teasers in your envelopes. Entice your target clients with one-liners of what they can expect from your invites. Also, put your most important information at the start of your notecards to keep them interested.
Be short and concise. Not only should your text be readable, but they should also be short and brief that your target clients would know your message in a glance. Ensure you have big margins, bulleted text, simple fonts, as well as several subheads to increase readability of your content.
Make it easy to respond. Make your contact information very visible, as well as provide an addressed, postage-paid envelope printing or reply notecards. The principle behind it is the easier it is for your target clients to respond to your call, the more chances you have of convincing them of your offer.
Finally, be sure to have a tracking mechanism in place. In addition, do not stop advertising if at first you do not get a response from your invitation printing. It takes a minimum of five tries before you can get your target clients to respond favorably to your offer.
