Marketing newsletter

Dec 7
10:05

2008

Michael John Arnold

Michael John Arnold

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A marketing newsletter is one of the best ways to build a list for opt in email marketing. You will collect email addresses of people who have opted into your list because they want to get information from you. They are in fact very hot leads who will convert well into customers. All you will need is a website and an autoresponder.

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How a marketing newsletter will help you build your business.

  • Building relationships: Long term customers are gold to your business. They will buy from you exclusively and often are repeat customers. You can get these buyers by building a good rapport with them through your newsletter.
  • Advertise your products or affiliate products: you can put a couple of your own ads in your marketing newsletter. These can be affiliate products,Marketing newsletter Articles goods you have resale rights for or your own products and services. Try to find things that are in high demand with your market, this will give you more response. Do not put too many ads in your newsletter. This will cut down response and subscribers will not enjoy your newsletter.
  • Build a list for opt in advertising: it is very important to build a good responsive list, for your newsletter. it is not size that matters but how responsive your list is that counts.
  • Enable you to do 3rd party advertising: You can make some extra money by showing 3rd party ads in your newsletter.

Retaining subscribers: Once you have subscribers joining your list you must be sure that they stay. Here are some ways to make sure they do:

  • Make sure you have a quality marketing newsletter:
    • Do not put too many ads in your publication
    • Write or have written quality articles that will interest your readers
    • Present your publication well
    • Check on open rates, and try to improve them
    • Do not send to many ads
    • Have fun contests

A marketing newsletter is fun to do and will help you build a great database of leads and customers. You get to meet people who have the same interests as you and above all you get to help people with their businesses.

How a mini site will help you to build your subscriber list:

You can use a squeeze page to entice visitors to sign up. You then drive traffic to this page and have your subscription box ready. A landing page is like a mini sales page. It needs; an eye catching headline, benefits, a free gift and a call for action. You can send traffic to this page with website promotions.

Use website promotions to help build your list. They are easy to do and very cost effective. There are several ways to do this:

  • Blogging: You can start a blog at blogger.com or wordpress and link it back to your squeeze page.
  • Search engine submission: you can submit your entire site to the search engines.
  • Article distribution: interesting articles will draw targeted traffic to your squeeze page and your site.
  • Google Adwords:

If you want free help with building a mini site you can look here www.minisitepayoff.com