Marketing Techniques-Auto Responder Improvements

DIRECTORY

Some webmasters set up link or article directories on their
sites. They create a directory on a specific industry topic,
placing their own ad or banner along the top. Then they invite
others to add their website links via a link exchange program,
listing themselves in your directory. Or they invite articles
to be submitted that include a resource box at the bottom of
each with a link to the author’s website. This results on
increased traffic as sites link up across the World Wide Web.
Enter “link exchange software” or “article directory software”
into a favorite search engine for help with each.

TEACH A COURSE

Some marketers write up a simple step-by-step instructional
class in their area of expertise. Then they break it up into
smaller portions or messages and set them up in an auto
responder as email messages, including short ads within each
message to invite sales & website visits. Then they invite
website visitors to sign up through on online form or email
subscription address offered through the auto responder
service. As people sign up, they will learn more about the
products and services through the teaching series.

Stuck in an auto responder rut with only your eZine going
out regularly? Get out of the rut with some of these ideas
for improvements.

1. Provide back issues of your eZine archives via your auto
responder instead of hosting all your archives online.
This will give your subscribers and web site visitors easy
access to them and offers a chance to include graphics,
audio and video and other components all rolled up in .pdf
files for quick, easy download.

2. Help with tech issues and publish your entire web site,
save it in a pdf file, and load it into an auto responder.
Sometimes visitors don't have enough time read your entire
site or they lose their Internet connection or time online.
So this way, they could print it out and read it offline.

3. You could offer your eBook via an auto responder. Often
your visitors won't have to download it or have the
software to read it right away, so this way they can take
it “to go”.

4. For a handy - -and nice legal - touch, you could include
the terms and conditions to purchase transactions and
load them into an auto responder that is triggered with
each purchase. This could include return policies,
purchases, refunds etc.