Mega Marketing for Mega Money Part 2

You can have a great Product or Service however if you keep it a secret, there won’t be any Sales.  Of course the missing part of the puzzle is always Marketing.  Many people in Business feel that Marketing is an expense that can’t afford.  Nothing could be further from the truth and in this series of Articles I’ll cover many ways to market your Product and/or Service for little or no money.

[7]  A Reason Why:

There are many Rules for writing a great Ad, Marketing piece or a persuasive Sales Script however always give them a Reason Why they should make a decision to take action in some way.  Always appreciate that your Prospects and/or Customers want to know "What's In It For Me" and why should I do it Now rather than procrastinate.

[8]  A Benefit Summary is Beneficial:

Every good Presentation or Story in an Ad or Commercial or Sales Presentation should end with a Benefit Summary.  If someone has invested from 1 to 30 minutes reading, or listening to or watching your Presentation, and you’ve explained features and benefits, pricing, comparisons to the competition, answered questions and handled their objections, etc., please appreciate that your Prospect or Client may be a little confused and/or overwhelmed.  If you wrap up your Presentations by saying something like; “The bottom line is there are 3 critical reasons to move forward today” and then list the main Benefits, you’ll be directing your Prospect or Client back to the main reasons for them to place their Order.

[9]  A Call to Action:

At the end of every Ad, Promotional piece, Commercial and/or Sales Presentation, a Call to Action is critical.  It’s easier for the majority of people to procrastinate than to make a decision.  You need to help them by telling them what to do next and you might also explain how easy it is and possible add how great the end result will be after they make a positive decision.

[10]  Free is Great:

I recently had a Client who was spending over $500 a month for Recruiting Ads on the Internet for Salespeople.  He was amazed to learn there are dozens of Free Recruiting Sites available.  The odds are almost everything you might need is available at no cost somewhere on the Internet.

[11]  Web Site:
Needless to say this is the single most important way to keep you competitive and possibly even set you apart from your competition.  Domain Names and Hosting have become dirt cheap and you can use WYSIWYG (what you see is what you get) Software to at least build a single Home Page.  Finally, there many Free Sites to educate yourself about SEO (search engine optimization) with suggestions about Page layout, Page titles, Meta tags, Key Words, Navigation, Links and even Search Engine submissions, etc.

[12]  Business Cards:

98% of all Business Cards are blank on one side which is a total waste of usable space.  Have something of value on the back of your Card that make people want to keep your Card.  It could be a Calendar, a Discount Coupon or some Positive Sayings, etc.