Jay Conner

Mortgage Marketing, 5 Tips to Live By.

Five old school marketing concepts with a fresh twist to help market you and your mortgage business.

For those of you working in the mortgage industry it is very important to keep your mortgage marketing activities in your daily activities. Here are a few helpful tips to keep in mind. Some may seem obvious. But please read on, they come with a fresh new outlook and revisiting the basics once in a while never hurt anyone.

1. Business Cards

It is very important to market yourself via business cards. You should be making a conscious effort to hand out ten per day at the very least.

Have them on you at all times, and keep a supply in your car just in case.

When doing business with someone, don’t give them just one business card, give them two, and ask them to refer someone to you.

2. Mailers and Reminders

Keep a tickler file handy on all of your customers birthdays, kids birthdays, and anniversaries. Send them a card to wish them well on their special occasion. They won’t be expecting it, making them all the more appreciative, it also keeps you in their thoughts, reminding them that they know a mortgage specialist that they can refer should the topic ever arise. It also gives you a reason to send out more business cards and keep them circulating.

Remember, the average home owner refinances, or purchases on average every three years, so it is important to stay in front of your customer.

3. Phone Numbers

Giving your phone number to your customer seems obvious, but it is equally important to give them your cellular phone number as well as your work number, and let them know that they can feel free to call you at any time, this will personalize the relationship you have with your customer and give them a comfort zone where they feel as though they can really trust you.

4. Become Active

Become active in local organizations and charities, here are a few examples:

Chamber of Commerce

Rotary

Lions Club

Networking Groups

Church

Local Youth Athletic Associations

5. Apparel

Wear your company’s logo, It doesn’t hurt to have a few polos or dress shirts in your wardrobe with your company logo on it for attendingspecial events or just going out to lunch, lets face it, it’s free advertising, and it shows that you take pride in the company that you work for.

To sum it all up, you basically want to keep your name and your face in front of prospective customers. When they need a mortgage product you want them to think of you and you only.

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