In a globalized world and universally connected through the Internet, the free flow of information has brought overabundance, relegating the vast majority of the content to the absolute ignorance of the masses.
The internet has, in this sense, paradoxical revolution today, ignorance comes precisely from the democratization of production and access to information; and, ultimately, the vast amount of information that the individual is exposed to daily, which far exceeds its capacity of assimilation and leads to an accumulation of sterile contents.
SEO or online marketing provides nevertheless objective to exponentially increase the impact of content that you want to promote strategies. Needless to say, these marketing techniques play a key role in the current promotion of products today, the impact of any advertising campaign will be limited if it refuses to play the card of internet, it is becoming increasingly common for large segments of most people use the Net to learn and fun to other media such as print, radio and television.
Global promotion of a product or a range of them via internet: Now, in this new form of marketing various strategies, which in different ways the same object are distinguished.
The first of these strategies is known as SEM (English acronym for Search Engine Marketing), which seeks to promote certain websites by increasing their visibility in popular search engines offered by the network. Such a strategy is carried out by paying for the placement of content to promote on search engines elected.
Secondly, there is the SEO (acronym for Search Engine Optimization) which pursues the same goals differently, namely the SEO is to increase the visibility of the own search engine by adapting the system operation thereof. It must, therefore, reach a sufficient knowledge of the parameters that determine the natural positioning of the websites in the search engines to modify the structure of our website (titles, body text, repeating certain keywords, etc.), optimizing face positioning chosen search engines.
Moreover, the current rise of social networks has resulted in the emergence of a new form of online marketing, namely SMO (Social Media acronym for Optimizing), which aims to optimize the presence of web pages or multimedia content where we promote our products on social networks such as SlideShare, Academia, LinkedIn or Google+.
