Find out which are the best practices for a B2B website, some of the best tips and what your goals should be when you are creating B2B website and how to accomplish them.
The service companies or "B2B" spend more and more on the web,
where customers can easily access a large number of suppliers. Competition increases more and getting online becomes an essential aspect for the success of a business.
Put yourself in the place of a businessman doing an internet search on your company. If you are a prospective client who does not know you yet, the first impression will determine whether this person will be included in your next business or not. If one of your current customers, the presence of your online business should be strong enough to reassure you in the comfort of your choice.
The old rules are no longer sufficient. This can be started by observing the
growth of content marketing as a means to increase traffic and sales, as well as the growing role of mobile in the process of making business decisions.
Whether it is attracting or retain customers, an effective web design is an investment not ignoring!Practices continue to have an effective web design.
Here, we present a series of practices to be followed in the construction of a large B2B website:
Content
90% of specialists now use
content marketing to grow and cultivate awareness and to generate sales. Schools, blogs or websites in rich multimedia experiences help build commitment and "stickiness" within your web portal.
The email address of a user in exchange for access to great content is a good idea, but make sure to give potential customers the opportunity to "try before you buy".
Track all
If you invested time and energy into creating great websites with full payload, make sure everything is shareable and that you are able to keep track of what works and what does not. Best websites, and B2B marketing teams keep track of absolutely all activity on the network.
Make it easy for a sale
While you operate in the digital environment, do not forget that many potential customers still prefer to talk to another human being before making a major purchase decision. You must give your users' choices. Remember to include a contact number on the different pages of your website (assuming you have someone available to answer because the only thing worse than not having a contact number is to have one that no one answers.)
Web Design: Be brave in the visuals
B2B does not mean boring. Make your website more attractive with large, bold visuals that bring life to your brand. Be sure not to use large visual nonsense not to say anything about your business, your clients or your values. Think of headings for each of your pages compared to mere descriptions.
Use Mobile Technology
57% of users would not recommend a business with a poorly designed mobile technology, 40% in turn go to the website of a competitor after a bad experience.
Let your customers tell your story
Best websites B2B show, not tell. Customer testimonials and case studies validate requests and help potential buyers to imagine use cases for your product / service to their own businesses, imagining themselves as customers.
B2B Web Design
Therefore, invest in an attractive, functional and consistent web design and follow the above practices (knowing they are not the only existing practices) will provide your company a more professional and innovative image.
The result of a well planned B2B web will translate directly to more business opportunities, and therefore, more sales. Any further questions about it?Try it and see how the results come!
