There are people who have found ways to market ... and have lots of fun, too. If this ... you,then skip this article! Other people would rather be ... else - even getting a t
There are people who have found ways to market with
integrity and have lots of fun, too. If this describes you,
then skip this article! Other people would rather be doing
anything else - even getting a tooth pulled (well almost) -
instead of marketing. If that describes you, then start
marketing 60-minutes each day.
Now, I'm not talking about creating forms, business cards,
etc. Instead, take 1 hour each day and "really" market.
First use that time to design a marketing plan (review your
business plan for some ideas). Make sure that your plan
includes many enjoyable ways to market or ways you think
you'd enjoy. Do I hear lunch? Next, spend one hour per day
conducting any type of marketing! Or spend the equivalent of
that time - 2 afternoons per week or whatever way works for
you - as long as it equals 5 hours per week.
Over time, you too will realize that marketing is fun.
Without realizing, your marketing time will automatically
begin to increase. Remember, if you get stuck... go to the
web or your local bookstore and check out "marketing"
information. There are rows upon rows of "how to market"
books. So, keep in mind, you can market your way, market
with integrity, and have fun, too.
Use the books below to investigate fun ways to market:
~~"Guerrilla Marketing Handbook" (or any guerrilla book) by
Jay Levinson and Seth Godin
Lots of inexpensive and great ideas to build a marketing
foundation and see what enjoyable methods you can add to
your marketing plan.
~~"Selling The Invisible: A Field Guide To Modern Marketing"
by Harry Beckwith
Especially good if you market a service vs. a product.
~~"The Portable Coach: 28 Surefire Strategies for Business
and Personal Success" by Thomas Leonard
Marketing using the 28 principals of attracting people and
business to you.
~~"Permission Marketing: Turning Strangers Into Friends, and
Friends into Customers" by Seth Godin and Don Peppers
~~"Integrity Selling: How to Succeed in Selling in the
Competitive Years Ahead" by Ron Willingham
~~For other recommended business foundation books, visit
http://www.coachmaria.com/businessbooks.html
~~For marketing ideas, read some low-budget marketing
articles such as... http://www.coachmaria.com/articles.html
Developing An Ezine: For You If You Don't Enjoy Writing
Do you know that many business owners market their businesses by writing content for their online newsletters (e-zine)? And if you don't enjoy writing, the authors make those articles available to you.
10 Networking Myths For Newbies-To-Networking
It's a given, isn’t it? If you're in business, your number one job is to market. If you keep your business a secret - don't let people know how you can help make their lives better and what you do, you won't be successful - because no one will know that you're in business.
23 things to say when someone wants to
When you value your services and create boundaries; others will value your services, too. Remember, you're in business to earn a living and then live the way you've always dreamed of.
