Relatively speaking,
catalog printing is really a simple task. When you design your print catalog, it is as simple as displaying images of what you have in stock, their prices, quality options and delivery details. Once all of those things are printed, you are basically done.
Well of course you are done. If you were aiming for a run of the mill, boring catalog printing, you have efficiently done that. However, to have an effective and competitive catalog you really should consider several essential things catalogs must not lack in order to be an ”effective” catalog and not just a print catalog unto itself. Below are a few of these essential things.
Always hold an emphasis for your logo or company brand
Throughout your catalog always have your logo or brand visible. This helps people retain and remember your company. This is an investment for future sales. Once people remember your logo as the sign of a store with excellent quality and best prices they will always respond to it.
If they see another catalog with your logo, they will immediately pick up that catalog. If they see your symbol on a friend’s catalog, they will recommend it as a good place to look for products. Being recognized as a quality brand comes a long way in sales endurance.
Of course, be careful and do not be carried away. Your logo does not have to be as big as your products. Emphasize your logo with taste as you design your full color catalog. You should not overpower the main details of the catalog and those are the products.
Include all essential contact details
In your catalogs, be sure to add all the addresses for all your branches throughout the state, or even the whole country. This makes it a good reference for people who may be traveling or who work in different places. Also, add in your website URL. Everybody has websites nowadays so that information can be checked easily and quickly. Of course, have an online catalog there too. Lastly, you should also include your hotline so that people can call you to confirm other more specific details.
Always have a special deal or package
Customers always like special deals and discount packages. It makes them feel better since they save money on them. You can even place in coupons in some catalogs to entice people to come to your store.
Any catalog that does not mention these special deals is really lacking and may even not be effective enough to make a sale. Don’t worry these special deals actually force some people to buy more since they think it is a nice opportunity to save money.
Great! Those should help you turn your boring catalog into a more effective marketing tool. Keep those in mind as you redesign your catalogs for the next year. Good Luck!
