It is high time we embarked upon a thorough examination as to the efficiency of our current marketing and advertising programmes and to install convincing evidence as to the accountability of these programmes.
Unaccountable Marketing and Advertising is starting to smell like the banks who have bought us to rack and ruin by deceiving the public . And our countries are hanging on to solvency by their fingernails, and our country-folk, after the epic of deceit that was the Politicians and the Banks, at least they see now through these attempts at manipulation! They are tired of the whole wretched mess that our business people have created – they want simply to have effective corporations without all the unnecessary BS.
The injudiciousness of the Marketing world by still proceeding to produce all this utter banal advertising and marketing programmes at a time of stringency is unbelievable!
None of this utterly useless Advertising and Marketing leads to us to being any better off! It does not promote growth or recovery. It does not educate our children, in fact quite the contrary!
It has been clear for many years that what one sees with Corporations is expressly not what one gets! With their smooth grained advertising people together with their smooth grained spivs, the PR people, they do not help people live with any more dignity in fact they do not add one iota to the improvement of life because this pursuit of the superficial, these cynical acts of waste and charlatanry, nauseates the average customer more than almost anything else imaginable. They most certainly see the shallowness together with the worthlessness of the whole international Marketing and Advertising scene!
With their failure to work as evidenced by the very recent Financial Crisis shows that Marketing has no sense of convection about it at all.
It is time that the Advertising Agencies reinvented themselves, they must stop producing evidence that all they are are self-regarding incompetents embarked upon huge and wasteful acts of profligacy - and with no accountability!
Yes, our countries are in a mess, they still are and all this Advertising, Marketing, Spin and Celebrity will not get us out of this mess.
Social Media – An epic tulipomania in the making!
The Internet is not an advertising medium, people log onto the Internet to go somewhere, not see advertisements!Have you heard the one about Super-bowl Ads?
How much longer can Clients go on paying $3 million for a 30-second spot that doesn't wotk?Rethinking Marketing Strategies: A Call to Chinese Entrepreneurs
In an era where the Chinese economy is making remarkable strides, it's crucial for Chinese entrepreneurs to critically evaluate the effectiveness of traditional advertising methods. The Western world's advertising industry, often perceived as superior, is increasingly being challenged by evidence suggesting that advertising may not be as effective as once believed. This article delves into the pitfalls of conventional advertising and explores the need for innovative communication strategies in the 21st century.