Personalizing bulk e-mail campaign

Marketing Articles | January 29, 2007

Find out how message personalization can help you reach out thousands of current and potential clients when you are conducting an e-mail marketing campaign, distributing newsletters, or sending out greetings.

Did you know you can personalize your outgoing e-mails by inserting recipients' individual information (his/her names and other details) in messages addressed specifically to them. Message personalization means that you develop a custom letter by composing one message and sending it out to any number of recipients as if it were written only to each individual.

WebAsyst™ Mail Master allows you to personalize every message in your bulk e-mail distribution by including recipient's name and other details.

How does it work?

WebAsyst Mail Master™ software lets you personalize your messages by substituting information related to each recipient with a placeholder, called a variable. At the time a message is sent out, variables are dynamically replaced by the actual values stored in your contact database.

What kind of individual info can I include in a message?

Any existing field of your contact database (e.g. name, address, company name, birthday, etc) can be used to personalize your message. You can even create a custom field and insert it in a message as well (e.g. hobby, last purchase, etc).

What kind of letters can I personalize?

The list of letters you can personalize by including individual details stored in your database is endless. Just a few examples are:

holiday greetings
newsletters
birthday invitations
promotion flyers and many more...

Why personalize messages?

Whether you are conducting an e-mail marketing campaign, distributing newsletters, or sending out greetings, message personalization can help you reach out to thousands of current and potential clients. An e-mail addressed to a recipient's first name and containing other specific details directs your message to him/her personally, makes a recipient feel special, and adds a "human touch" to message content.

Try using message personalization and other features that Mail Master has to offer. Learn more: email marketing software

WebAsyst

Article Tags: Bulk E-mail, Message Personalization

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

WebAsyst LLC, an IT company originally founded in 1993 for custom software development, produces open source turnkey solutions for small and mid-size businesses. The company is expert in e-commerce shopping cart software (Shop-Script) and communication and collaboration applications (WebAsyst Suite). WebAsyst offers premium quality software at very reasonable prices.