Personalizing bulk e-mail campaign

Jan 29
19:43

2007

Alexander Vasyov

Alexander Vasyov

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Find out how message personalization can help you reach out thousands of current and potential clients when you are conducting an e-mail marketing campaign, distributing newsletters, or sending out greetings.

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Did you know you can personalize your outgoing e-mails by inserting recipients' individual information (his/her names and other details) in messages addressed specifically to them. Message personalization means that you develop a custom letter by composing one message and sending it out to any number of recipients as if it were written only to each individual.

WebAsyst™ Mail Master allows you to personalize every message in your bulk e-mail distribution by including recipient's name and other details.

How does it work?

WebAsyst Mail Master™ software lets you personalize your messages by substituting information related to each recipient with a placeholder,Personalizing bulk e-mail campaign Articles called a variable. At the time a message is sent out, variables are dynamically replaced by the actual values stored in your contact database.

What kind of individual info can I include in a message?

Any existing field of your contact database (e.g. name, address, company name, birthday, etc) can be used to personalize your message. You can even create a custom field and insert it in a message as well (e.g. hobby, last purchase, etc).

What kind of letters can I personalize?

The list of letters you can personalize by including individual details stored in your database is endless. Just a few examples are:

  • holiday greetings
  • newsletters
  • birthday invitations
  • promotion flyers and many more...

Why personalize messages?

Whether you are conducting an e-mail marketing campaign, distributing newsletters, or sending out greetings, message personalization can help you reach out to thousands of current and potential clients. An e-mail addressed to a recipient's first name and containing other specific details directs your message to him/her personally, makes a recipient feel special, and adds a "human touch" to message content.

Try using message personalization and other features that Mail Master has to offer. Learn more: email marketing software

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