It’s very important that you should understand the postal rules applicable to your state before you start promoting your business through postcard marketing. Be sure, that your postcard is able to reach your desired target audience otherwise you would just waste your time and money.
It’s very important that you should understand the postal rules applicable to your state before you start promoting your business through postcard marketing. Be sure, that your postcard is able to reach your desired target audience otherwise you would just waste your time and money. Here, are rules and regulations of postcard mailing set by USPS, for US residents.
Dimensions
There are two types of postcards long and short, standard thickness for both postcards should be 3/16”, 5” mm. There are extra charges for oversize category. Get the weight limit of postcards. Standard maximum weight for both long and short postcards is set to 100 grams.
Size and weight
You should also consider the size of postcards if you exceed the required limit with only one millimeter it can make a big difference in your overall cost. Standard rectangular postcards have following dimensions: (height) 3-1/2” * (length) 5” * (thickness) 0.007” to (height) 4-1/4” * (length) 6” * (thickness) 0.016”.
Layout
Design the postcard in a way that you leave enough space for stamps and address line. If you don’t leave that space you may have to sacrifice your postcard design after stamp and mailing address has been posted. You should not write anything on the postage area on the card except mailing address.
Barcode area
There is a barcode area located 5/8” from the bottom of postcard – where mailing address is printed on the back side of postcard. You should leave this area empty for barcode. You may not use barcode yourself but the post office will put postcard sticker on this area of postcard.
Printing service
Find an expert or professional printing company that offer different packages. Their package may include printing plus mailing service at low rates. For the bulk of postcards, printing companies offer lowest costs of printed and mailed postcards. Several printing companies are following USPS postal rules. So, always look for the legitimate and credible printing company.
Thus, these are some simple rules to follow before you decide about your postcard designs and materials. In order to save your money you should follow all these regulations otherwise you may have to pay extra charges on each of your postcard that can make a big difference in cost. It is one of the cost-effective marketing tool only if you follow the guidelines. Make sure, you have read all guidelines precisely to avoid money and time wastage.
Postcard Printing Service Helps To Promote Your Business With Ease
When you look around or over the internet, you may find hundreds of printing companies.
Postcard Marketing and Mailing List
Right mailing list contains the name of your prospects. It helps you to save your money. The direct marketing mailing list is the key factor of successful marketing campaign.
Direct Marketing Mailing List
The mailing list is the list of target people that are interested in getting your products and services.
