Even if you have amazing content, great images or even a video on your website, without a proper call to action, your conversions can be dismal at best. You need to reach, connect and motivate all users to take the next step in marketing your products and services. Make it easy for them to contact you by creating clear and easy steps to take it to the next level.
Have you ever wondered why some websites convert better than others?
You can have the best copywriting in the world but if you don't have effective calls-to-action on each page, you won't get the sale.
So what’s the best way to get prospects to take action?
This article provides effective example calls-to-action to reach shoppers at every stage of the buying cycle to boost conversions.
It's important to have call-to-action for prospects at every level of interest.Offering Free Giveaways
Offering a free download or trial is a great way to build trust with people who are just getting to know your brand.
What can you offer for free to get people to experience your expertise and find value in what you offer?
You could offer a free video, downloadable report, MP3 audio, checklist or even a white paper. It could also be a free 30-day trial if you offer a membership program.
Here are some example calls-to-action links or buttons to get people to join your mailing list or experience your product, service or program for free on a limited basis:
When people are interested but want more information before making a decision, it's smart to offer options that let them delve more deeply into working with you without the risk.
Here are several calls-to-action that build trust and desire:
For hot prospects who are ready to take action, you want to create calls-to-action that make it easy to work with you and provide them with clear “next steps” for them to take.
Here’s some examples:
Every page on your website should include a call to action to engage buyers to take the next step in their journey.
I hope you have found inspiration here to help you boost conversions on your website. Be creative, be clear on what you want the user to do, and test which calls-to-action are most effective in order to get ideal results.
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