The Basics Of Article Writing

There are various areas of article writing that need consideration before diving in.  It’s best to determine the major details before writing an article and wondering where it should go and how it should fit.

The goal is to creatively use keywords without getting noticed.  Keep in mind the reader is seeking information, so it’s best to avoid the commercial mentality.  The reader has an interest in finding out something new.  If your article succeeds in doing so, then it’s likely the reader will be interested in going to your website to find out what else you may have to offer.  Remember, it can be a gradual process in guiding potential customers toward your products or promotions.   

It’s always best to stick to subjects that are related to your business or promotion.  A good suggestion is to write the article on the general subject of the product, without letting it seem like an ad.  For example, if the product is a vitamin, you might write an article on the importance of supplementing your nutrition.

Content should be the focus of article writing.  You’ll also want to make sure that the keywords used relate to the subject that pertains to the article.  If your articles are done well, they can lead to building an opt-in list.  The reputation of your website is also likely to advance.  If readers are pleased, they will take time to tell others about your site. 

Another area that needs consideration is who will write the articles.  If it’s not your strong point or if you can’t find the time, you have the option of hiring someone to write for you.  Start by doing research.  If you find someone who proves to meet your qualifications as a writer, try him or her out to see if you are satisfied with the quality of work.  Or, you may want to consider that with time your marketing skills will likely improve.  So, eventually you may find yourself ready to begin writing.  If this is the case for you, start by getting recommendations on a forum.

You’ll also want to ensure that no grammatical errors are found in the articles.  It’s wise to manage the paragraphs so that they are easy to read.  To avoid having to make scrolling adjustments while reading, make the line length about 60-65 characters.

There are more than a couple of places where your articles can be posted.  The most obvious choice is article directories.  They have the ability to submit the articles to hundreds of sites.  The author’s link is also included with the article, which greatly increases the chance that your website will be seen by many.

Another place is your own website.  For example, if you have an article that pertains to affiliate marketing, post it on your web page.  Then the reader will see links to your other affiliate sites.  Another option is to post an article about the advantages of using autoresponders while including a couple of links to one.    

You can also advertise your articles through separate web pages.  Then, create a master list on a separate site that has a link to the article.  This is a good way to advertise articles.  It’s also good to use an autoresponder for the same process.  From there you can get a paid or unpaid ad to advertise the master list.   

The list of where to post articles does not end here.  With a little creativity you will discover the possibilities that will likely increase your profits.