The Importance of Internet Marketing and Its Benefits

The Importance of Internet Marketing and Its Benefits

Why should I spend time marketing my website?

Just like any brick and mortar business must invest in marketing and advertising, it is also important for a business to market their website as well. Just because your business has a website, does not mean that people will automatically be drawn to it. I’m not sure if it’s a lack of understanding or a case of complacency, but businesses owners aren’t grasping the importance of internet marketing.

The internet is vast and contains billions of web pages. How can you make your website stand out in a crowded internet? You guessed it – marketing. And just like there are all kinds of ways to market a brick and mortar business, there are various ways to market your website as well.

Let’s go ahead and get rid of the myth that if it’s on the internet, it should be free. If you want to increase online sales, you have to spend the money. Research has shown that a business should spend between 3% - 6% of their revenues on internet marketing.

When would be the best time to market my website?

The great thing about website marketing is that there is never a bad time to market. Even in a down economy it is a good time to market your website. Consumers are constantly looking for things on the internet and your business is what they could find. Why wait? It’s very possible your competitors have already discovered the amazing benefits of website marketing. Through an effective internet marketing campaign, companies have easily been able to increase sales by 2%. Even better news: I’ve seen sales increase by 20% easy.

Should I hire someone or can I do it myself?

It is possible to market your own website. There are all sorts of resources to help you learn about search engine optimization, advertising with Google Adwords, and website management. However, I will admit that it takes a lot of time to learn and research how to build an effective internet marketing campaign. I have studied and learned how to develop and market websites for the past thirteen years and it has changed quite a bit.

Investing money in a professional is never a bad idea. They are usual eager to teach how it all works as well as perform their services with excellence. If you are unsure of how you can start your website marketing campaign, I would absolutely love to talk to you and give you some guidance.

What are some of the ways to market a website online?

All kinds of marketing techniques have popped up on the internet over the past few years. Although, some of them only work for certain industries, they have almost all proven to work.

Search Engine Optimization (SEO) seems to be the foundation of all internet marketing. This technique analyzes your web page’s title tags, keywords, content, links, and coding and makes it more suitable for search engine indexing. Search engines appreciate web pages that are accurate and display useful content.

Search Engine Marketing (SEM) is not only a great advertising tool; it also reports ways to improve your website performance and increase conversions. The most popular tool used in search engine marketing is Google Adwords. Google allows businesses to advertise products and services when users search for a particular word or phrase. Google will also tell you how effective your advertising campaign is and allow you to test various keywords and different landing pages.

Social Media Marketing (SMM) has grown rapidly over the past year and definitely serves its purpose. Today, it is very important for businesses to be more consumer-focused and social media supports this method. Using websites such as Facebook and twitter allows you to get inside the minds of your consumers and see what they like and what they want. Advertising with Facebook allows you to break down your campaigns into very specific demographics including what high school or college users attend and even what music they listen to. This is also a great way to increase brand awareness among a targeted demographic.

The Wrap-Up

I hope that by now you have seen some of the benefits of internet marketing and how you can use it to grow your online sales. Remember that your competition has probably already discovered these benefits and know that there is never a bad time to start investing in online marketing.