One of the biggest changes in the online space is the prevalence of online video. It was only a few years ago that just the thought of streaming videos on the Internet seemed a distant reality.
Fast forward to December 2006 and online video is in full swing… Google bought YouTube for US$1.6 billion, and companies like Metacafe pay publishers based on the number of people who watch their video.
In fact the highest payout for a video publisher on Metacafe was US$25,000 for just one month!
Another very famous success story was that of the ‘Free Hugs’ campaign, launching with it the Sick Puppies. Here was a struggling artist looking for a break, and with a video camera, a computer and YouTube created one of the best forms of free advertising available on the planet today…
WORD OF MOUTH.
Because the Sick Puppies created a video that touched people’s hearts, everybody that watched the video wanted to share it with their friends, family and co-workers.
The result?
In just 2 months the video attracted more than 7,000,000 views and received coverage in media everywhere… in fact the guy offering the hugs in the video appeared on Oprah!
Sick Puppies has now broken through one of the most difficult barriers in business… the music industry. And they did it all through the use of free online video.
Online Marketing On A Budget
Billions of dollars are spent on marketing goods and services online each year. But those billions are largely reserved for big, well established companies. Small start ups cannot afford to indulge in many forms of online advertising.
Is It Worth Advertising Your Website Offline?
At the last count, there were over 180 million websites online. This figure was calculated close to the end of 2008. That equates to a lot of competition, no matter what niche your own website falls into. It was also estimated that some 1.5 billion people were using the internet by that time. If you think in terms of potential customers or clients, your market online is clearly a big one.
Why You Should Expand Your Virtual Bricks And Mortar Store
It’s a good feeling when you finally get your internet shop up and running and taking orders. It may have been months in the making, so it feels good when things start to move along efficiently and the money starts to come in. It is almost a requirement that you sit back and enjoy the fruits of all that hard work isn’t it? But therein there is a big danger that may befall you if you are not too careful. It can seem rather easy to earn money from selling various types of goods online, but if you let things stagnate you may not continue to reap the rewards for long.
