Product marketing is one of the more simplistic types of marketing you could hope for. I know there are a number of finer points to consider,
and ways to do it exceptionally well, but the truth still remains that the product is what will ultimately sells a customer on whether or not they’re going to buy.
Your job then becomes getting that product the amount of attention it deserves, and the applications of commercial printing you’re likely to use will be those like postcards or posters which do a great job of getting right to the point. After all, just letting people know the basics is often enough.
Take a look at a poster for a car, and you’ll see a nice large picture of the car. This is what will get people interested.
So how do you go about marketing for a service industry? Someone who excels at tax services, or is an excellent mechanic can’t just show a picture of their skills. They have to instead convince people to use those services through other means.
You’re more likely to see a brochure or booklet in relation to a service industry marketing campaign than you will for an every day product, because they need to have more time to make their point. A poster for an auto mechanic is going to have a lot more words on it, rather than just pictures, because they need to get people informed.
There are some specific things to consider to help your chances of improving those sales. The testimonial will always be the best means of getting people excited about your services. Nothing says more about a company’s ability to do their jobs well than someone who was happy with the services.
Outlining exactly what you do is another good marketing technique, because most service industry positions offer multiple services. This is where the brochure will come back in as the best place to spend your commercial printing budget on. You have the time you need to go over everything you can do for people, and knowing what a wide variety of services a company has is a great way of encouraging people to give them a try.
Lastly, describing who you are is beneficial in developing trust. Talk about what your exact skills are, how long you’ve been working in your industry, and even about the things you enjoy doing. When you hire someone in a service industry you’re hiring the person, and I like to feel comfortable with that particular person I’m dealing with. Knowing a little bit about them helps a lot.
If you plan on getting into the service industry, or you’re already there and haven’t had as much success with your marketing, just remember the forms of advertising and avenues that work best for your field. No one kind of marketing works for everyone. Find the one that fits you best.
