Creating session packages for some business owners is easy and it’s very obvious how things should work, but, for other owners, they prefer packages that offer more flexibility to attract more clients.
There are many ways to set up packages that will attract more clients and I’ll share a few alternatives to choose from. These suggestions might spark additional ideas that will work perfectly for your type of business.
Keep in mind that you don’t want to short change your clients. If you provide only two options and one is shorter, it’s not likely people will sign up for the longer program. Offering three options allows clients to choose the middle level with greater comfort. And the top level must have significant value to heighten appeal, so some motivated clients will go for it.
1. Traditional Packages of 3-6 Months
A) With the traditional package, clients get one call per week for three or six months. Calls can be 30, 45, or 60-minutes in length depending on the format that works best for your business.
B) An alternative some coaches offer is three weekly calls per month and one week off.
C) Another option is to offer a prescribed number of hours per month and clients can choose how to use that time. They can have one three-hour call or three one-hour calls over the 30 days.
2. Year-Long Packages
A) This option provides clients with a pre-set number of hours that can be used in any combination over 12-months. Clients can call on a weekly basis or periodically over the entire year as they wish. They might schedule a bunch of sessions in a row and then take a few months off before contacting you again. This can help you attract more clients when flexibility is part of the issue.
B) Schedule 12 monthly calls giving clients structure for support and accountability throughout the year. In between calls, they have plenty of time to implement the strategies you shared and gain experience before taking the next step.
Longer packages of 6-12 months can be particularly helpful when you are teaching mindset. I believe you don’t ever completely heal all of your mindset issues. We all still have them – I do. We don’t reach mindset nirvana right? So, the more time you invest in mindset, the more layers of the onion you peel away, going deeper into the issues.
Your Client Attraction Assignment
What type of packages will best serve your clients and makes sense with your business? Will it be better to have a structured schedule or one that is more flexible? You can even offer both types to help you attract more clients and fill your practice. When prospects call, test different options to see what has the most appeal or ask a few longer-term clients for their opinion. You may start with one type of package and shift to another over time as your work evolves.
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