In some ways, it may be rougher to run a small business than a massive establishment. You meet the problems presented through technical advances in addition to fierce rivalry to keep your important current clientele. Your company requires something which will make it be noticeable. A robust marketing operation should curb your patrons from abandoning your business for other organizations.
Small business owners deal with exceptional trials as well as obstructions. Coping with the usual administration still leaves tactical issues such as keeping pace with skills, competition, in addition to other things which could force you to lose patrons. Given the fast-paced in addition to mercenary situation, a marketing approach which makes you be noticeable may create a colossal change for the better. The right campaign can generate distinction and support your market posture, protecting your clientele from the opposition hoping to steal them away.
Advertising is a must, as any business owner knows. But do you want to keep using the same generic direct mail ideas year after year? Or do you want to really grab the attention of every single person who sees your campaign? Great direct mail ideas can be just the thing you need to stand out from the crowd and make your company’s name stick in potential customers’ minds.
The wallet mailer is among the best direct mail campaigns available today. It is an ingenious mailer system that resembles a wallet, containing mock money with the logo of your business and offer details on the mock bill. Look-alike credit cards and a sheet present the details of your business are also included in the wallet. A direct mail piece of this kind will bait the receiver to open it immediately in order to find out what really your offer is.
When sent to existing customers, the wallet-mailer is a great way to reward loyalty and initiate return visits. Put several coupons in the mailer and promise an additional reward for referrals, and your customers will be happy to share their “money” with their friends and family. It doesn’t matter what type of business you own: the wallet-mailer’s contents are tailored to your business and to the specific offer that you’re advertising at the moment. Whether you’re selling flowers or, well, wallets, the wallet-mailer is a fun way of letting your existing customers know that you want them to come back.
But what about the other important group of direct mail recipients: new customers? Will a new customer even open an unsolicited piece of mail from a business they’ve never heard of? If you’re sending out a plain white envelope with a boring sales letter inside, you can bet it’ll end up in the trash unopened.
But if you send wallet-mailers packed full of coupons that look like money, the chances are good that your potential customers will be so intrigued that they will at least open it up to see what’s inside. The curiosity alone will drive your potential customer to play around with the mailer and see what you’re trying to sell them. And once they’ve seen the great offer you’re sending them, they’re already halfway to becoming a new customer.
Clever direct mail ideas aren’t new, but the wallet-mailer is a truly unique and fun way to get your message out to new and existing customers. There are infinite possibilities for the printed material that goes out in the mailers, so there is limitless potential to be as serious or as silly as you want to be with your direct mail campaign. Then all you’ll need to do is sit back and watch the positive responses roll in.
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