What Are Public Relations? PR Functions, Types, & Examples
Public relations is a strategic engagement mechanism businesses, people, and organizations employ to establish mutually beneficial partnerships with the public.
If a renowned public relations agency in Sri Lanka as a speacialist in the field drafts a specialised marketing strategy and uses advertising and other direct and indirect mediums to build and sustain a favorable brand impression and a good interaction with the target audience.
The key objective of public relations in Sri Lanka is to maintain a positive reputation of the brand and maintain a strategic repour with the public, prospective customers, partners, investors, employees and other stakeholders which eventually leads to a positive image of the brand and makes it look truthful, effective, meaningful, and significant.
Public relations is separate from ads. Public relations firms don’t buy advertising, they don’t write reports for writers, and they don’t concentrate on enticing paying advertisements. The primary role in public relations is to support the brand by using editorial material appearing on magazines, newspapers, television outlets, portals, blogs, and TV shows.
Some of the functions of public relations include;
The types of public relations;
Public relations have credibility that public values the message emanating from a reputable third party rather than the branded content.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
I have been working with challenging clients for over three years. I'm an expert in ghostwriting, content writing, financial writing, web writing, poetry, and creative writing. You can easily communicate with me as I have excellent communication skills. I can understand and analyses any restrictions in a comprehensive way.