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What Unique Content you need on your Construction Website?

A construction website's content should be unique for SEO efforts to bear fruit. Your website is like an online address. When a client/customer visits it, it should give the right information about your construction company’s mission and vision, and why you are different and better from others.

What is the importance of website content? How to write good content for your construction website

In an industry where people work with hands, brick, and cement; business leads come through word-of-mouth; client retention is easy due to the trust of many years; how a website can help! Yes, that’s the question that many in the construction industry think and sometimes ask us. And, we say, why not! Building construction websites is not a big task, and all a company needs is authentic, relevant, and holistic content. Here we will discuss: What unique content you need on your construction website?

What is the importance of website content?

How to write good content for a website

A construction company’s website content is not just about “About Us” content or about the kind of blogs that are being published. Your construction website content is also about landing pages, client testimonials, meta tags and descriptions, and much more.

Why building a construction website is important

The very first step towards the construction content of your website is to consider how important it is. Don’t make a website just for the sake of it. Times have changed for the construction industry with the rapid digitization everywhere. Your sites now are very crucial and critical for building relationships, marketing to the target customers, and generating leads.

Without a doubt, your website is at the center of your financial needs and aspirations – a welcoming digital abode where your clients and customers will come and read about your company, your services, your success stories, your background, and finally, about you. That’s how the connection will be built with you.

If you are an established firm and working for years beyond excellence, your online presence will cement your position in the industry. And will show that your company has strong work ethics, a celebrated background, and has a stellar clientele. On the contrary, for a new construction business, a website will put them in the front row (with right SEO) where they can sell their unique ideas, market themselves as aspirants with vim and vigor.

How to write good content for a website. From where to start:

First, it is only about content on About Us page of your Construction business’ website

How to write About Us Content for a construction company?

Don’t be shocked when we tell you that “About Us” page receives higher traffic in comparison to other pages on your website. Choose the right content person or content marketer to do it. Here’s what you shall be writing on “About Us”:

  • What your company business is/ What services it has to offer to customers/clients
  • To whom your company serves the best with the services (Favorite clients)
  • Why your company is different/ What is Unique Selling Proposition (USP)
  • How being different in the niche has helped the clients
  • How long have you been in the industry?
  • Mention awards, honors or certifications
  • What personal touch do you give to your services/projects/clients in comparison to the others?
  • How many successful jobs/orders/projects your company has accomplished
  • Mission statement with your company’s moral standards and success story to back it

These are the usual points one can find on any of the Construction Company “About Us” Content sample. However, you may find that many renowned construction companies have elaborative “About Us” Section with dedicated sections featuring:  Our History, Annual Reports, Offices, Research Papers, Innovation, Vision and Values, etc. The choice is entirely yours, how you want to build the section.

With the website content, it’s always advisable to be concise and precise. Your website content should feature a good account of details of services provided by your firm, and going by the trend, don’t miss on “Why Choose Us” section.

How to write Why Choose Content for a construction company?

Here comes the section that will play a significant role for your business to crush the competition. In this section you can show your customers/clients that you are the best deal. The Why Choose Content for a construction website should have the following:

  • Testimonials from the happy clients
  • Positive online reviews
  • Images of your staff members/their testimonials
  • Photos of the construction people from your job/project location
  • Case studies from successful projects
  • Certificates from construction organizations
  • Recognition or awards from construction associations or memberships

While writing about all this for a construction website content, a writer/content marketer should also keep in mind the Website Content guidelines. The website content is also a substantial part of the construction marketing strategy.

What are the Construction Website Content guidelines?

For a construction website, the About Us page or section works the mojo. The rest is about services, careers, contact us and blog page. Keep in mind that unique content for a website can only help it to rank better and bring business. Here’s featuring the Construction Website Content guidelines:

1. Readability factor

Know where your majority visitors are coming from. Gone are the days when the internet was only limited to laptops. Now, with affordable mobile data services, people are using the internet more on the phone than on laptops. Thus a mobile responsive website is the need of the hour. And, the content should be easily readable on phone or tablet. So, make sure that the readability factor of the content piece is excellent.

2. Who is the audience?

Your construction website content is not just an introduction for others on the web. Even if you win your project/job through a bidding process or RFP, your website is still vital for many other factors. If you are a general contractor or plumbing services company, the federal/municipal agencies or developers/construction firms are going to look at your company’s website as they review your proposal. Your construction website content should evoke strong trustworthy vibes.

3. Easily-scannable content

There is this usual tendency of a reader. They all scan the webpage before they read. The website content – which also includes headers, bulleted lists, links, highlighted text, captions, images, and graphics – is used to enhance the interaction with the customer, too. Lure the viewers to a well-structured content piece, and they are going to stay, reducing your website’s bounce rate.

4. Headers and Paragraph content

Headers are very, very important. Not just for SEO (web optimization), but also for the reader having a good experience while going through the page. Headers, sub-headers help the readers to go through the page smoothly. Exciting headers grab their attention. Also, keep in mind, a paragraph’s word-count shouldn’t exceed beyond 70-80.

5. Include Links

Interlinking your pages with the other pages is an excellent practice. Write on relevant topics, and then divide them into sub-topics for interlinking on your website. It’s an easy way to create a web of articles. You can even link your service pages to the blog pieces or on client testimonials.

Lastly, concentrate on the blog page. You can seek inspiration for your construction blog from client questions, client work, client needs, current construction events, webinars, industry-specific news, customers' concern or doubts. Maintaining a construction blog will also help you in improving your Search Engine rankings.

After reading this article, you will now not be bothered about what unique content you need on your construction website. Do you have many website content ideas for your construction website? Contact us if you need content marketing services. We are your digital marketing experts, designers, players, creators, buildersComputer Technology Articles, and promoters. We are Construction Marketing Gurus. Experts you need for a successful construction business.

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Sai Harsha C. is the HOO of, a Digital Marketing firm bringing in the digital transformation in the construction industry. Leveraging his expertise and experience as a successful Operations Manager, he is also a designer with a specialization in Visual Effects. He has earned his stripes as a top-rated graphic designer on online platforms like Upwork and Behance. His passion for learning extends to Hardware and Data Science.

When he is not stirring up digital marketing strategies in the office, he can be found playing video games. He enjoys being a foodaholic and can go on working without sleep for three days straight.

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