When are we going to prick our bubble of denial?

Marketing can baffle the most intelligent people, that is most understandable, for a start, making large marketing investments accountable is a very inexact science.  They rely, to a unnerving degree on assumptions that may or may not be accurate.

 

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The advertising & marketing world is living in a world of denial.  They use rhetoric that blurs their perceptions and have become addicted to the world view it represents.

 

At the same time reinforcing themselves by a stream of cheery models engaged in consumption and leisure, they shuttle from workstation to mall, increasingly insulated by a media consensus that leaves out the rest of the world.   We have had a band of denial built around ourselves.  Thus this belief cost us the capacity to self-correct. Thus this delusional self-image is finally catching up with us.  And make no mistake marketing will benefit hugely when reality finally breaks through.

 

Marketing can baffle the most intelligent people, that is most understandable, for a start, making large marketing investments accountable is a very inexact science.  They rely, to a unnerving degree on assumptions that may or may not be accurate.

 

Trust, or the absence of it, deepens marketing’s lack of ability to reassure customers that what they are saying is honest and accurate.  Marketing success and wealth creation is not given to corporations as of right.  It must be earned!

 

Those marketing people whose decisions have led to the economic collapse reveal to us how profoundly lacking in vision there were.  These were never people of vision.  They make decisions in the marketing sphere.  But just how do these decisions relate to the wider world was never part of their make-up.   This is a great flaw and one for which we are paying the price for now.

 

Commerce is a natural part of human life but is has become increasingly unnatural over the intervening centuries, gradually divorcing itself from the very people on whom it depends, whether workers or customers. The result has been to create a huge chasm between buyers and sellers. Advertising's failure! Conventional advertising has failed the natural human need for social interaction. We have created a media society during the last 30 or 40 years where there is an extraordinary reduction in interaction because of the one-way and more passive form of information that exists.

 

 People desire to be taken account of, to affect change, learn and personalize their relationships with their environment. These psychological and sociological factors are part of the incentive to interact with advertising.

 

 

 

 

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