This article discusses how to integrate online testing and tracking to offline marketing.
This process is called ‘testing and tracking’ and is one of the most critical components of marketing because it is a scientific method of discovering which elements of your marketing produce the greatest response.
One of the advantages that marketing on the Internet has over other advertising mediums is the speed of tracking response from marketing tests. When marketing on the Internet you can track the response of your marketing efforts in real-time. This means that you can quickly gauge the success of the marketing test, implement the next changes immediately, and take it live instantly.
So, not only can you quickly implement new changes, but you can do so cost-effectively… because you don’t need to spend thousands of dollars to see the results of a test.
Then, when you’ve found the highest performing offer, sales piece or headline, you can roll it out offline, in magazines, newspapers and any other mediums.
By testing and tracking on the Internet first you ensure you get the highest return on investment for the lowest possible cost.
Online Marketing On A Budget
Billions of dollars are spent on marketing goods and services online each year. But those billions are largely reserved for big, well established companies. Small start ups cannot afford to indulge in many forms of online advertising.
Is It Worth Advertising Your Website Offline?
At the last count, there were over 180 million websites online. This figure was calculated close to the end of 2008. That equates to a lot of competition, no matter what niche your own website falls into. It was also estimated that some 1.5 billion people were using the internet by that time. If you think in terms of potential customers or clients, your market online is clearly a big one.
Why You Should Expand Your Virtual Bricks And Mortar Store
It’s a good feeling when you finally get your internet shop up and running and taking orders. It may have been months in the making, so it feels good when things start to move along efficiently and the money starts to come in. It is almost a requirement that you sit back and enjoy the fruits of all that hard work isn’t it? But therein there is a big danger that may befall you if you are not too careful. It can seem rather easy to earn money from selling various types of goods online, but if you let things stagnate you may not continue to reap the rewards for long.
