Your Elevator Speech

An elevator speech is a quick speech that you can give that explains what your business (or a product) is all about within about a half minute or so.  It’s called an elevator speech because you should be able to give the speech in the amount of time it would take to travel in an elevator.  It’s usually about 150-200 words.  But it can be as little as 10 or 15 words.  It just has to be effective in communicating what you’re all about and attracting any potential customers.

Most likely a lot of people ask you what you do.  Many of these people probably have an interest in such a service or know someone who would be interested.  If not, most likely the person will at some point run across someone who is interested in your service.

If you have a great elevator speech then you can reel in all of these potential customers.  Elevator speeches are especially beneficial in helping people remember you when they (or someone they know) need your service in the future.

You want to take the time to put together a great elevator speech.  And you want your elevator speech to be built around your USP.

To create an elevator speech you just have to list all the benefits you offer (remember you made a list earlier when you were figuring out your USP).  Then take the greatest benefits and try to work them into an elevator speech.  Be sure to concentrate on what’s best for customers.

Creating an elevator speech should be very easy for you since you already created a USP.  In fact, your elevator speech could simply be your USP.  Just make sure it clearly tells people what you do and why you’re the best at what you do.

Also make sure your elevator speech isn’t too long or boring.  It should roll right off your tongue naturally and quickly.  And it should have a hook that will pull in potential customers.

For example, your elevator speech might be something like:

“Hi my name is (insert name) and I’m the owner of (insert business name). We specialize in (insert USP).”

Obviously you won’t include your name and/or your business name if the person already knows it.  And again, make sure you practice your speech enough so that it flows naturally and doesn’t sound forced or rehearsed.