Finding MLM Prospects in Today’s Market

Finding MLM prospects is an entirely different animal than it was a couple of years ago. The internet has overhauled the previous techniques we used.

Here are six “almost” obsolete techniques that don’t work that well anymore, thanks to the internet:

(1) Cold calling – a few years ago, a phone call was a rare occurrence. People were not constantly bombarded by telemarketers and salespeople. Today, people hate making cold calls. The act of cold calling is uncomfortable for many people (including me). People today can look up information on demand through search engines and online encyclopedias. People can get the information they need, on their own timeline. The buyer is in control, and telemarketing is an intrusion. It is time intensive!

(2) Newspaper advertising – people don’t look for information in the classifieds anymore. Leisure time is at a premium, and people don’t spend it browsing through newspapers. In addition, there are too many ads out there to compete with.

(3) Referral marketing – it is common to ask a prospect to send you some referrals for your network marketing opportunity. But today, people are not as willing to give referrals anymore. People don’t want to subject their friends and family to something that turns out to be a scam, and they don’t want to be blamed!

(4) Lead calling – You can buy a list of leads from closed MLM businesses. But usually, those leads are hopelessly outdated, or they are not good quality. It’s a waste of time and telephone expenses to use your resources on these worthless leads.

(5) Opportunity talks – In previous years, if you tell someone that you want to share a business opportunity with them, then they will be genuinely interested. However, today, they will probably just ask you, “Is this one of those multi-level scams?” People get pitched to all the time and they are always on the lookout for scams.

(6) Signup-training – Trying to push a hard sell or strong arm a customer into signing up as a representative will backfire most of the time. You’re closing the sale based upon pressure, and not on allowing them to make a sound, informed decision. You are looking for a partner in your business, not a wishy-washy quick profit.

Summary: MLM prospecting is a lot different than it used to be. The internet has rendered old prospect methods obsolete. Make sure you don’t use these methods.

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