How to Get More Leads for a Successful MLM Business
Have you started your own MLM—Multi Level Marketing—business venture? If so, you'll realize how this type of business requires a different method of marketing than simply selling products online. In addition to selling your products, you'll also be actively recruiting participants to join your team. This means that you can benefit from a percentage of their sales as well. The more people on your team, the greater your profits.
It's often easier moving products than trying to generate new leads for a successful MLM business. Take the example of PlexusHQ. They have a great line of protein shakes to help people build up their muscular strength, trim the fat, and lead a healthy lifestyle. Once word gets out, these products sell themselves. But the trick is to find someone who loves the product, and is willing to jump into the business venture too.
It's best not to try and convince your buddy/coworker/spouse/friend/customer to sign up for your MLM enterprise. They're not interested, and all you're doing is annoying them.
Who do you want to focus on? People who have already created a successful business enterprise, and are ready for the next opportunity. You can find these people through networking events, conventions, and even building up a relationship with local businesspeople by visiting their businesses.
Network in Real Life
Ensure everyone knows what you do, and have business cards ready to hand out, after you have introduced yourself to someone. Don't make outrageous claims in public—it'll turn people off. You're a successful business person who is no different than if you were the owner of a successful corporation or financial institution. If people see you as successful, rather than desperate, they may just follow up to see how they can be like you too.
Create An Online Presence
Even if you meet people at networking events, or sell directly to local customers, they are going to look you up online. This is to ensure A) You're a genuine business; and B) You are an authority or expert in your field. This means having a great website, with blog, full of information.
You should also be on all the common social media channels. Give people something to think about, and they'll give you a call or send you an email if they're interested.
Advertise on Successful MLM Sites
Instead of just paying for Google ads, or for targeted ads, find the most successful MLM businesspeople and ask if you can place your company ad on their site. This way you're already screening your prospects down to people who are truly interested in these ventures, and you've only spent under $65 for it.
Provide a Solution
Don't just pitch your opportunity, truly listen to people's goals, their feelings, and their wants and needs. Perhaps you can provide them a solution. They probably don't care about your company, or the profit structure. Find a solution to your potential team members' problems— boredom, loneliness, extra cash—and you may have found your next MLM business partner!
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ABOUT THE AUTHOR
Author: Diane Hughes
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