Targeting the Right Prospects that Will Actually Say ‘Yes’

When you first joined your network marketing company, you were probably told to make a list of 100 people to call and contact about your business opportunity. Well if you’ve actually done that before, you would have probably suffered from endless rejection. The reason is not because you’re inadequate but it is simply because those were not your correct target market!

This is also the reason why a lot network marketer fail to grow their business and eventually give up. Being rejected all the time can be truly demotivating and worse when you start to appear as a ‘direct salesperson’. All this is because you were not taught to specific your target audience strategically but instead taught to have the impression that everyone is your target market.

To get out of this vicious cycle of rejection, you must understand that not everyone is in your target market, because not everyone is interested in your business opportunity, and not everyone is interested in using your product. Treating every single person you meet like they are your target market wastes a lot of your network marketing time and efforts.

For example, think about marketing a Ferrari. Would you approach a group of low income workers to sell your Ferrari to? You wouldn’t. Instead, you would market to a group of people who have the money and would be interested in your product.

Hence the same with your network marketing business. To be able to build a huge downline and actually have prospects say ‘yes’ to you, you have to first identify your target market for your network marketing opportunity. Your target market are the prospects who either wants to increase his or her income, have more time through financial freedom, or someone who is looking for the benefits that your product offers.

Once you reinforce your ability of targeting the right prospects, you will have an endless list of people that will actually say ‘yes’ to you and also eagerly anticipating to hear more about your product and business opportunity.