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Make a commercial using stock footage…...your clients will love you for itYou can go about
it two ways: 1. Finalise your
concept and then find the best footage to match it. 2. Develop a
loose concept and then see what footage jumps out at you. You can adapt and
sharpen the concept as you go, as particular shots inspire you. For both
options: 1. Set the
maximum budget for footage and stick to it. 2. Use a
specialist stock search engine like www.shotspy.com
to see what the top footage sites have in their libraries at the same time -
instead of going site by site which will be time consuming and eat away at your
budget. To avoid the
heartache of the ‘perfect’ shot not matching the rest of the spot, make sure
you set your footage search criteria very firmly from the start – aspect ratio,
frame rate, format etc. Having all your shots standardized will also save your
editor time later on. Download low-res
comps of each shot for your editor to put together a rough draft (watermarks
and all). Your client can then approve/reject shots before you purchase them.
If your budget is tight and you can’t bring the editor in yet, use screen grabs
of the comp footage to create a
storyboard to be sent to the client. When all shots
are approved and you’re ready to create the spot, purchase the relevant license
for each piece of footage (price will depend on where/how the spot will be
distributed) and the editor can start work with the full res footage. Triple
check that all the low res images have been replaced…if the spot has lots of
quick cuts it is possible to miss one! A great
commercial is a great commercial, whether it was a multi million dollar
production or a low budget masterpiece. The beauty of a stock commercial is
that it enables you to offer your clients a lower cost option at a time when
they will appreciate it most…and the results can be really spectacular. James Brown is
Production Manager for EPIC Productions, based in San Diego. EPIC produces web videos, tv
commercials, documercials Source: Free Articles from ArticlesFactory.com
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