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10 Steps to a GREAT Newsletter

A newsletter can be a wonderful, economical way to communicate withprospects, customers, employees or distributors. Just follow these teneasy steps for newsletter success.1) Define Your Audience -- Wh...

A newsletter can be a wonderful, economical way to communicate with
prospects, customers, employees or distributors. Just follow these ten
easy steps for newsletter success.

1) Define Your Audience -- Who are you publishing for? Clients
(customers) – present, past and prospective? Employees? Your audience
will define your content.

2) Set Objectives -- Create a solid foundation for your newsletter by
writing down what you want to achieve.

3) Plan Content -- What interests your audience? Build your newsletter
around whatever that is. Plan content at least half a year at a time.
You can make changes along the way.

4) Establish a Budget -- Newsletters can be cost effective, but they’re
not FREE. When you set a budget, consider start-up as well as ongoing,
per-issue costs.

5) Decide On a Schedule -- Like any new habit it takes time to establish a pattern for a newsletter. But DO establish a pattern. Your reward will
be consistent readership.

6) Select a Name -- Your “baby” needs a name. Choose something simple and relevant.

7) Develop a Design -- Determine format and length. Then select a simple design – and stick with it.

8) Assign the Task of Writing -- Designate a good writer, editor and
proofreader – people who’ll respect your deadlines and tone.

9) Build Your Audience With Promotion -- There are lots of ways to build internal or external readership. Use them.

10)Keep It Going -- Plan ahead. Maintain your schedule. Be disciplined.

Don’t be afraid to call in help if you need it. Once you start the newsletter habitBusiness Management Articles, it’s important to stick with it.

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR


About the author
Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years’ experience developing and implementing successful marketing and communications programs. Sign up for Claire’s monthly newsletter, Communique, at http://www.clairvoyantcommunications.com Claire can be reached at 763-479-3499 (Fax: 763-479-2809, e-mail: claire@claircomm.com)



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