A ... can be a ... ... way to ... ... ... ... or ... Just follow these teneasy steps for ... ... Define Your Audience -- Wh
A newsletter can be a wonderful, economical way to communicate with
prospects, customers, employees or distributors. Just follow these ten
easy steps for newsletter success.
1) Define Your Audience -- Who are you publishing for? Clients
(customers) – present, past and prospective? Employees? Your audience
will define your content.
2) Set Objectives -- Create a solid foundation for your newsletter by
writing down what you want to achieve.
3) Plan Content -- What interests your audience? Build your newsletter
around whatever that is. Plan content at least half a year at a time.
You can make changes along the way.
4) Establish a Budget -- Newsletters can be cost effective, but they’re
not FREE. When you set a budget, consider start-up as well as ongoing,
per-issue costs.
5) Decide On a Schedule -- Like any new habit it takes time to establish a pattern for a newsletter. But DO establish a pattern. Your reward will
be consistent readership.
6) Select a Name -- Your “baby” needs a name. Choose something simple and relevant.
7) Develop a Design -- Determine format and length. Then select a simple design – and stick with it.
8) Assign the Task of Writing -- Designate a good writer, editor and
proofreader – people who’ll respect your deadlines and tone.
9) Build Your Audience With Promotion -- There are lots of ways to build internal or external readership. Use them.
10)Keep It Going -- Plan ahead. Maintain your schedule. Be disciplined.
Don’t be afraid to call in help if you need it. Once you start the newsletter habit, it’s important to stick with it.
Lessons of a small business owner
I’ve owned my own business for four years now. Here are the lessons I’d like to pass along.
Remember what your mother told you (Repetition WORKS!)
If you want your audience to absorb your message, repeat it. And I don’t mean two or three times, either. Current wisdom says it can take nine or more repetitions for a message to sink in.
Being visible on a budget
So visibility is good for business. But how do you get visible with limited resources? Here are some programs I recommend.
