The first paragraph of this article provides a concise summary of the content. It offers four effective strategies for selling digital information products. These strategies include offering free products for a fee, making your products collectable, partnering with other businesses, and offering discounts to increase profits.
One effective strategy for selling digital information products is to offer your prospects three to four free products, on the condition that they agree to purchase three more within a year at your regular prices. This can be facilitated by sending a small catalog of your digital information products via email each month.
Another strategy is to make your digital information products collectable. This can be achieved by releasing a limited number of one version of a product. For instance, you could announce that only 100 people will have the opportunity to purchase a particular version of a product. This creates a sense of urgency and encourages people to buy now. Once that version sells out, you can create another version. The new versions can include additional content or free bonuses.
Partnering with other businesses can also be an effective strategy. For example, if your business sells a web business ebook and another business sells a marketing e-course, you could cross-promote each other's products using discounts or rebate offers. For instance, you could offer a $10 discount on the marketing e-course when customers purchase your ebook.
Finally, giving people a reason to buy more of your digital information products can increase your profits. One way to do this is to offer a $5 discount on orders over $40. If all your ebooks are priced at $20, customers will need to buy two instead of just one to take advantage of the discount. This can lead to increased profits in the long run.
These strategies are adapted from the "E-Info Into Cash Private Site" at ldpublishing.com.
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