8 Tips to Write SEO-Friendly Content to Pull Traffic

How search engines read data on a website?

Search engines are big-data factories. Like computer, they don’t understand human communication. But HTML, PHP, ASP or other coding languages help them comprehend. This technical coding lets them in the website that is called crawling. Subsequently, their bots track and comprehend what the webpage/site defines through Meta tags.    

Unique information and ultra-attraction are a must to outreach global community. Flawless and interesting content tops the blog or article in the SERPs. And content management system manages it pretty well. So, the content should loudly iterate what its bottom line is. Otherwise, organic traffic will never hit the website which results in no ranking. 

Let’s learn some tricks to write SEO-friendly content to pull content.

Jot down points: Summarizing bottom line is the first step to write highly impressive content.

• Decide its purpose.
• Check the size of potential visitors through searching keyword using keyword planner.
• Think like a user and imagine what he will search to know.
• Supply answers to all such queries which the user will search.

Prepare a rough layout: Kick-start the article or blog with the attractive yet informative bold headline. Categorize the entire article or blog into:

• Subheadings that should be searchable.
• Body that should have to-the point description with appropriate examples.
• Conclusion that wraps up in-style with central idea.

Use paragraphs & bullets for description: Creating sense needs briefing. Constructing few paragraphs keeps the eyeball busy in reading.  

• Constructing 3 to 4 paragraphs are enough to infer all the points on one subject. So, assign an impressive headline over each one.
• Sum up each point in one paragraph.
• Once idea should circumvent in each paragraph.
• All paragraphs should be interlinked.

Add image with alt tag: Alt tag displays image text in an HTML (Hypertext Markup Language) document. It helps Google to track the image specification. Many a times, users publish images with the name image1.jpg or else and forget assigning a relevant name to it. Thus, this option keeps such mistake at bay.

• Specify image alt tag to recognize it by the search engine
• Images are more impactful than words. Hence, providing them relevant name can bring in SERPs quickly.

Take opinion of others: Before publishing, the writer should send it the colleagues or a few friends. He/ she will get more chance to iron out seam in his/her ideas. Whatever others will share, counter it with questions. If they are proven right, he/she gets more creative ideas to include. They can also prove proof reader. Remove mistakes and typos of sentences. 

Optimize article’s length: It’s myth that the user switches to another page if the article is lengthy. Check out the article of KissMeter, Hubspot or shoutmeloud. All carry 700 to 1200+ words articles. It’s ideal to construct the one. Blend it with the appealing thoughts. Add a dash of real-time data. The final article will be outstanding. Keep the keyword limit to 3% or less in them.

Create linking with earlier posts:  Interlinking is a wise idea to stick the readers to the article or blog. If the user finds interest factor in it, he readily spends 3 to 5 minutes at one web page. Thus, one blog or article should be interlinked with another. This practice generates organic traffic and thereby, appreciates its search engine ranking.

Add permalink & h1,h2…tags: Permalink is a static url or hypertext address of a webpage. It should have:

• Focus keyword and no stopping words, like a, the etc…
• Eliminate the use of long urls. For trimming them short, remove all the stopping words.
• Once created, permalink should not be edited.
• Provide hashtag to heading and sub-headings for easy tracking, indexing and crawling by the search engine.