Dave Brown

Dracula Marketing

You can learn a lot about ... from Dracula. ... done it all. He's made lots of ... ... Andhe's made a killing (so to speak) in a lot of ... You should try to do

You can learn a lot about marketing from Dracula. Dracula
has done it all. He's made lots of different products. And
he's made a killing (so to speak) in a lot of different
markets. You should try to do what Dracula has done.

I just visited the Internet Movie Database
( http://www.imdb.com ) and looked up 'Dracula'. It listed
113 movies that have been made about Dracula. How can
there be 113 movies about Dracula?!? To tell you the
truth, there are actually more, but the titles just didn't
show up in a search on 'Dracula'.

The oldest movie I could find in the list was made in
1922. Although it was a silent movie, it looks like it was
made in Germany. It wasn't really a movie version of the
original novel, but it was certainly based on the novel.

And in the 81 years since then, at least 112 more movies
were made based (in some way) on that same novel.

Obviously, people like the novel, or at least the idea
behind it. So people have tried to put it on the screen.
And they've done it in countless different ways.

Stay with me. There's a marketing lesson here.

Let's look at all of the different markets that Dracula
has catered to. Originally, the novel was transformed into
a movie for people who like movies. Great idea.

Later, Dracula movies were made in different languages, to
cater to different markets that don't speak the same
language.

Dracula père et fils
Drakula Istanbul'da
and more.

But sticking to the original novel, Dracula was really
only appealing to people who liked horror movies. So
eventually, we began to see very loose interpretations of
Dracula for the non-horror markets.

Dracula: Dead and Loving It (comedy)
Dracula: The Dirty Old Man (comedy)
and more.

Movie makers must have also recognized the popularity of
Godzilla movies and realized that people like watching
monsters fight monsters. So then we got...

Dracula vs. Frankenstein
Los Monstruos del Terror
and so on.

But there are also movies that actually take the story of
Dracula and build on it. Make it into something more. Add
to the story. Movies like...

Dracula's Widow
Lady Dracula
Son of Dracula
Dracula's Dog
and so on.

And of course, as technology has become more
sophisticated, we've seen more visually spectacular
Dracula movies. A far cry from the original black and
whites. People who wouldn't want to see the original
movies still like to see the modern special effects
movies.

You probably see how this relates to your own marketing
efforts. You don't have to come up with something original
to be successful. You just need to find out what people
already like and put your own twist on it.

Can you make something better?

Can you change something a little so that it meets a
different need?

Can you copy an existing product and make it available to
a different market?

Can you use new technology to do something better?

It's great if you can come up with something new and
innovative. But it's hard to succeed at that. It's much
easier to build on what other people have already done.
Don't just blatantly copy someone else's ideas. But use
their ideas as the foundation that you'll build upon.

Follow Dracula's example and you'll be in good shape.

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