Grab Your Readers Attention
With the dizzying array of online marketers promoting a myriad of products and opportunities, every email in your campaign should grab your readers' attention.
With the dizzying number of online entrepreneurs vying for people's attention, you have no choice but to stand out if you want to stay competitive.† Paid advertising can get you ahead of the pack but for most of us who have limited budgets, there are many ways in which you donít have to pay to gain a stable of loyal followers. Having a steady flow of targeted web traffic will allow you to build an opt-in list and make it grow from there.† As I have said in the past, keeping your subscribers on your list and constantly interested should be your main goal.
When people sign up, it is because they want to receive news about you and your business by email.† However, it doesnít mean that your subscribers will read everything you send.† Many people join mailing lists in exchange for something free like an online business presentation, downloadable eBook, or free software.† Some don't really want to keep receiving e-mails after the initial one you send containing their ''gift'' and perhaps a few more.† Some that don't unsubscribe from your list right away may just be deleting your emails so this can be deceiving as to who is a really active member of your opt-in members list.†
You can minimize this from happening by keeping your emails short and lively and more immediately, by having an eye-catching title which will entice your readers to open each email.† You donít want to waste precious time and effort creating your email campaign just for people to read a few then delete the rest, or even unsubscribe from your mailing list altogether.† You want people's interest to be piqued. Only this will make them visit your web site and learn about your products/services/business opportunity.† Repeated visits will greatly increase your chances of success as many people need time to evaluate what you have to offer, and make serious decisions.
Sending each email with a well thought out and well written title/subject is very important. The subject of an email is often the deciding factor as to whether or not a recipient of an email wants to open and read it.† Your subject must be short and concise. They should provide a summary for the content of the e-mail so that the recipient will have basic knowledge as to what to expect. You want your subject to instantly grab the attention of your readers and get them to be intrigued. A certain emotion combined with a sense of urgency must get them to open the email. It is essential to use specific words to get the reaction you need. Keep in mind that your subscribers spend only a few seconds looking over each subject of the e-mails received. Your impact must be felt immediately.††
There are many forms you can use for your subject. You can say that your e-mail provides tips on certain topics. An example of this is keyword phrases such as, ''How To'' ''Learn How To'', ''Advice'', ''Tips On'', ''Guides to'', ''Formulas For'', ''Systems'', ''Methods'' and anything along those lines. You can also phrase your subject as a question like, ''Do you want to be in business for yourself?'', or ''Would you like to earn residual income?''† Using this strategy is very effective because it elicits an emotional response from your readers. When they have read the question posed by your subject, their mind starts answering the question already.† This interaction is magnetic and will make your readers want to read your useful content.
You can also use a subject that commands your reader. Statements such as ''Act now and take control of your future'' or ''Join this recession-proof business''.† This approach highlights the benefits your company provides for your potential customers and partners. You could also use a news headline as your subject to spark interest in your subscribers. For example, if you are marketing breakthrough telecom services you could say ''Use the New Iris 3000 Video Phone and see the person you're talking to!'' This creates curiosity and interest for the reader and will most likely make them open the email and read on.† Happy Writing!
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ABOUT THE AUTHOR
Gopal (The Musical Mad Scientist and Entrepreneur)