"I coulda' been a contenda"
Maybe your site is a "900 lb. gorilla?" What's with all the jargon today? Glad you asked. A slick new "Visibility Index" opened recently that youshould try. It measures your website's visibility on...
Maybe your site is a "900 lb. gorilla?"
What's with all the jargon today?
Glad you asked.
A slick new "Visibility Index" opened recently that youshould try. It measures your website's visibility on the webby counting up all the links to your site. But rather thansimply telling you how many links you have across the worldwide web, this one rates you from "limited presence," to"contender", "player" and even "900 lb. gorilla."
The site also lets you enter up to four other URLs so youcan compare yours to them. What's more, the results showyour URL among lots of popular sites on the web.
Not only is this free tool fun to try, it can revealimportant information about your web presence.
Give it a go at: http://www.marketleap.com/publinkpop/
I just ran my http://www.bizweb2000.com site through and itwas interesting to see it wedged between www.Coke.com andwww.SouthWest.com, but a bit shy of www.MarthaStewart.comand www.GeorgeWBush.com. (See, I told you it was fun!)
But all fun aside, whether you find your site in the limitedpresence category, or even "Contender" or "Player", youshould always be working toward one goal -- getting morelinks.
Not only do lots of links bring the obvious --- lots oftraffic, they also help you in another important race;search engine ranking. Major search engines have beenrelying more and more on link popularity as a decidingfactor in where they rank sites in their results pages.
- Could you become a gorilla?
OK, so how many links can you really get? Well, let's behonest. A lot has to do with your overall business budgetand specifically, your marketing budget. If you think youcan get to 900 lb. gorilla - that's half a million links -you could be setting yourself up for disappointment.
Take a look at the "gorilla sites". Every last one is agiant company with big marketing dollars, including presenceon television, radio, and the like.
So how about the next category down, "player" - with 100,000links or more? Is it doable with a small or home businessbudget?
Why not! Sure, it would be quite an accomplishment on alimited budget, but it is possible. You just have to have aplan. And I'd like to help you with that right now...
- Put a powerful "get links" plan in place.
So how does a site start moving up the list?
Simple. Get links. Or better yet, have a powerful plan tocontinually get links.
But getting other sites to link to yours takes a bit oforiginality. You can't just slap up a "link to us" page andhope the job gets done. (Well, you can, but don't expect toomany quality links!)
Here are three link strategies you should consider. They arenot used at too many sites, they work well and theycan put you ahead of most of the pack...
1. Pre-license all your best stuff.
If you ever create your own tips, articles or content forthe web or email newsletters, consider pre-licensing it toothers.
If it's content you write, pre-licensing it for others is assimple as including a short footer after your work. It lookssomething like this:
"You have permission to reprint what you just read. Use itin your ezine, at your website or in your newsletter. Theonly requirement is including the following footer..."
*Article by Your Name.Visit www.YourWebsiteUrl.com for more original content likethis.
If you're a web designer you can use this strategy too!Simply put a statement like that one above in your terms ofuse page. Something like this...
"These images can be used freely. Please include thefollowing at your site..."
*Some images at this site, courtesy of Your Name.For more original artwork for your website, visitwww.YourWebsiteUrl.com.
Getting the idea? See how this continually works to get youlinks? There are lots of websites in need of decent content.Supply it and you can benefit greatly - if you do it right!
2. Bribe webmasters into linking up.
Another strategy that can work very well is the "bribe". Ina nutshell, you simply give something of value away toanyone who links to your site.
There are lots of ways to do this, and you are limited onlyby your imagination. Here's an example...
Just a few days ago I set up a new niche directory at mysite called the Internet Marketer's Resource Directory. Butrather than a run-of-the-mill directory, it's actually alink generation tool that bribes my visitors into linking tomy site. It does this by offering two distinct rewards:
a. Marketers can get a free listing in the directory - alink from my site to THEIR best Internet MarketingResources.
b. When they reciprocate with a link back to my site, theyget a free book.
If you want to have a peek at how this works, see:http://linksmanager.com/bizweb2000/
Now I'm not telling you about my directory to get you intoit. That's already happening by itself. (My little nichedirectory has generated 100 new links in just three days.)
The message I want to get across today is this:
- Never stop looking for links
I've been marketing online for five years. But I never stoplooking for ways to grow links into my site. And there areendless opportunities for ANY webmaster to do just that. Youjust have to use your imagination then ACT on your linkingideas.
And there are lots tools available for you to use. Heck, Ifound 69 indexing scripts just today at:http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Pick one and run with it!
And if you're not cgi inclined, there are also web servicesthat can automate your link growth ideas. The one that runsmy own little niche directory is called LinksManager
No matter how you do it, start growing your links. Andremember... the last thing you want is NO strategy. That mayleave you looking back a few years from now thinking, "Ifonly I'd had a link strategy, I coulda' been a contenda."Start a solid strategy now and who knows, maybe someday yoursite will be a 900 lb. gorilla!
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ABOUT THE AUTHOR
Article by Jim Daniels of JDD Publishing
Jim's site is packed with free help for anyone trying
to start or grow a business online. Get your free help
today at: http://www.bizweb2000.com