Inescapable Ways to Generate Online Leads

None of the ways proves right to generate sales. Cut throat competition makes it tougher than ever. However, paid and unpaid ad-campaigns are achieving milestones. But still, the entrepreneurs need unique sale strategies.

Fortunately, internet is just a click away from us. We can book hotels, restaurants, dresses, accessories and even, doctors in a minute. So, how could the aspiring entrepreneur ignore it? He can ensure sale in a jiffy.

Below are some of the most effective communicative modes to generate online leads:

Create a website: E-business runs on digital platform. Like selling from offline stores, the seller should have an online store. It can be a web portal or a website. It should bring the offerings, services and products with complete office address in spotlight in it.

The consumers do e-shopping of desirable accessories and services. Imagine what if the interesting customers don’t find contact details, customer care number and the office address. Of course, the entrepreneur will bear the loss at the end of the day. The consumers will grow doubtful over its authenticity. Therefore, zero sales will lockdown the business.  

Attract via free downloads: India leads with 200 million smartphone users while the US trails according to emarketer.com. This fact hides a huge population of net savvies.

Offering free download of music app, ebook or templates is a smart trick to hook a huge mass of netizens. The offering party should carefully select the free app. It should be complementary to the paid offerings. This strategy will be an effortless online lead generation since the genuine & interesting buyers will further the downloading.

For example, Mr. X (an Indian App developer) built a hacking facebook password app. He promotes it through offering another complementary app relating to security of an FB account in India. This idea will prove worth million dollars since the hacker himself will be interested in finding loopholes in security of the FB account. Thereby, online lead generation from India will be a great success.    

Emphasize on CAREFUL selection of app for free offer. The user-friendly app will persuade user to download. Meanwhile, the selling site must ask the buyer to fill the CRM form. It will save the users’ address for targeting in future.   

Run paid ad-campaign:  Paid and unpaid ads through Google AdWords and Facebook are introduced to tap the interesting audience only. However, few netizens ignorantly click and the publisher bears its penalty through cost deduction from his account.

Anyhow, these ad campaigns pitch the most relevant audience. So, select the most searchable keyword for Ad campaign on search engine & Facebook.  For example, a user who wants to seek the “best SEO services” clicks on the hyperlinked url of an Ad popping in the SERP. Google gives priority to the local sellers and entrepreneurs. So, generating leads through them will be a walkover through ad campaigns.      

Distribute Newsletters: A newsletter contains biography with the recent additions of the company’s products and services. Like news, it sends update message to the users’ community.

Leads can be generated via blogs and ads. More than half of the net users open their mailbox daily. So, drop a newsletter to the subscribed customers. They will read out for sure. Who knows, they can make another deal!     

Pitch large audience with webinar: Conducting a seminar over the internet is known as Webinar. It communicates a good number of audience in one go. So, host it frequently.

Like hot discussion airing ‘live’ on television, the seller should host a webinar a month. It will be valuable for the users. The discussion reveals A to Z of the particular product or services. Make it hotter discussion by communicating point circumventing ‘how-to’, ‘DIY’, and ‘benefits’ etc..