Learn How You Can Drive Massive Numbers Of New Visitors To Your Online Business.

Most online marketers believe that SEO is the most effective way you can get traffic to your website. I don't agree!

Although I believe that SEO is an important component of your online marketing plan, and it is certainly worth your time to properly structure your website to maximize SEO, it no longer is the "holy grail" of online marketing. We have discovered that in today's online economy, you will get traffic from a multitude of sources, not just from Google.

This is great news for online marketers, because you don't have to be on the first couple of pages of Google to drive traffic to your website. You simply need to find where your prospects congregate online and then position yourself within these online locations.

I once attended a seminar by internet marketing guru David Frey, where he gave this piece of advice: "if you want to succeed online, be where the people are." Another way of saying this is, when you stand amongst a crowd; some of the group will stumble onto you. If there are a lot of people that stumble upon you, you can have a very successful online business.

Several years ago, Google was the only game in town. You had to rank on the first two pages of Google if you expected to get free organic traffic to your site. The fact is social websites have more searches performed than does the Google Search Engine.

Don't get me wrong, you can get a huge amount of free traffic if you are on the first page of Google, but you can do the same thing using Web 2.0 websites like MySpace and YouTube.

Today's online marketing strategy is best described by a term I first heard from Internet Marketing guru - Jeff Johnson. He described this strategy as 'Breadcrumb Marketing'. This process is one where you leave a trail of breadcrumbs back to your website by participating in blogs, forums, and other Web 2.0 mediums.

If you follow this strategy and promote where your niche market congregates, you can drive huge amounts of free traffic to your website. Web 2.0 hangouts include YouTube, MySpace, Facebook, Digg, Technorati, Hubpages, Squidoo, and Twitter

The bottom line is this: because of these trends, Google no longer controls your online success, you do. To succeed, you simply need to execute an internet marketing strategy that takes advantage of the opportunities available with Web 2.0.