Never Find Yourself Making This Type of Mistake With Banner Advertising

In addition to making a great deal of money with banner advertising, you can also build a marketing list with all the traffic you receive. It doesn’t matter at all that lots of people have forgotten about banner advertising because of Google and Bing, that’s fine for all the banner advertisers out there. There are companies and businesses of all sizes that use banner ads very successfully, and there is no end in sight – only growth actually. Yes, banner advertising was here before the net, and it’s not going anywhere. Lots of people make costly mistakes with banner ads, and while some may not be avoidable many others can be avoided.

There are some advocates for using more images and less text/copy/words on banners, and we will tell you that it is your words that will persuade people and nothing less.

It really doesn’t matter why it’s happening, it’s designer pressure, and designers are not copywriters; plus they miss the boat with what web 2.0 really means. Images and graphics really never sold anything, and words always have and do. People who look at banners may like a picture, but if it’s about losing weight they need to know some specifics. What we envision happening is a lot of curiosity clicks, and that will not bring you targeted traffic. However, what has been effective ever since the beginning is the combination of the two: graphics plus copy. Never do anything with your banners that constitutes getting in the visitors face. A banner that constantly distracts and says, “Look at me!,” will surely get ignored by all. So the best advice that you can get in this area would be to avoid all those banners that have expandable and floating effects or ones with pop-ups. It is possible to make the banner so there is a prominent ‘x’ to close the banner or turn off the movement.

Only follow the logical reasons for placing your banner on any particular site. In order to be successful, you must remain within your niche because you want to get targeted traffic, right? When you do that and your copy makes it clear who you’re talking to, then you can get the traffic you want. You want to do the thing often called finding your niche and getting in front of them with your offers – perfect way to look at it. You can make excellent money from banner advertising, but you do need to know what you’re doing in order to make that happen. Having read this article does not mean you are ready if this is all you know. Don’t worry about making blunders and losing a little money; happens all the time – keep moving straight ahead. It’s just that some are avoidable, and that is why we learn from others. So make sure you do your homework before you invest into banner advertising for your own site.