Never Find Yourself Making This Type of Mistake With Banner Advertising
In addition to making a great deal of money with banner advertising, you can also build a marketing list with all the traffic you receive. It doesn’t matter at all that lots of people have forgotten about banner advertising because of Google and Bing, that’s fine for all the banner advertisers out there. Don’t worry about making blunders and losing a little money; happens all the time – keep moving straight ahead. It’s just that some are avoidable, and that is why we learn from others. So make sure you do your homework before you invest into banner advertising for your own site.
In addition to making a great deal of money with banner advertising, you
can also build a marketing list with all the traffic you receive. It
doesn’t matter at all that lots of people have forgotten about banner
advertising because of Google and Bing, that’s fine for all the banner
advertisers out there. There are companies and businesses of all sizes
that use banner ads very successfully, and there is no end in sight –
only growth actually. Yes, banner advertising was here before the net,
and it’s not going anywhere. Lots of people make costly mistakes with
banner ads, and while some may not be avoidable many others can be
avoided.
There are some advocates for using more images and less text/copy/words
on banners, and we will tell you that it is your words that will
persuade people and nothing less.
It really doesn’t matter why it’s happening, it’s designer pressure, and
designers are not copywriters; plus they miss the boat with what web
2.0 really means. Images and graphics really never sold anything, and
words always have and do. People who look at banners may like a picture,
but if it’s about losing weight they need to know some specifics. What
we envision happening is a lot of curiosity clicks, and that will not
bring you targeted traffic. However, what has been effective ever since
the beginning is the combination of the two: graphics plus copy. Never
do anything with your banners that constitutes getting in the visitors
face. A banner that constantly distracts and says, “Look at me!,” will
surely get ignored by all. So the best advice that you can get in this
area would be to avoid all those banners that have expandable and
floating effects or ones with pop-ups. It is possible to make the banner
so there is a prominent ‘x’ to close the banner or turn off the
movement.
Only follow the logical reasons for placing your banner on any
particular site. In order to be successful, you must remain within your
niche because you want to get targeted traffic, right? When you do that
and your copy makes it clear who you’re talking to, then you can get the
traffic you want. You want to do the thing often called finding your
niche and getting in front of them with your offers – perfect way to
look at it. You can make excellent money from banner advertising, but
you do need to know what you’re doing in order to make that happen.
Having read this article does not mean you are ready if this is all you
know. Don’t worry about making blunders and losing a little money;
happens all the time – keep moving straight ahead. It’s just that some
are avoidable, and that is why we learn from others. So make sure you do
your homework before you invest into banner advertising for your own
site.
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