I've been marketing for a long time now and I have seen a disturbing trend with niche web sites. Many e-books and so called experts are advocating that you should have a mini-site to promote your affiliate products or digital delivery goods.
Well, that is a great idea if you never expect to have a search engine find your site, or a reason for visitors to ever return. I mean if I wanted to read ads all day I would just read a magazine. I want fresh content and valuable services for my time.
I also want my browsing time to be a little more effective. By that I would visit your site probably 20 times this year if you provided me the services I needed.
I'm going to give you an example of a great niche site that you can turn around a create today. Are you familiar with Xara? Xara provides several web development and design tools. I have found their products to be a great help in my design and development niche sites.
Off the bat, the important thing is I know a lot about Xara. I own their products and use them all the time. In other words I have the makings of a great content driven, USEFUL website.
Since I am familiar with the products I can write real reviews, real tips, and make informed suggestions.
I would start off with a review of Xarawebstyle4 (You can see a sample review here: http://www.groupmarketingsolutions.com/productv/review/15.php ).
Now I wrote that to add content to another site, but it only took a few minutes, and Xara provided the graphics.
Since Xara has dozens of products, about 3 hours would give me an awesome website that is helpful and generates revenue. Once I had the reviews all done, I could then start adding tips and tricks to the websites. Or even review other websites that were using Xara to design their graphics.
If I wanted to promote other graphic programs that had affiliate programs it's an easy change to include them as well.
So you have a choice when your creating a niche website. You can put up a one page website that you will have to continually promote, or you can build a massive website that you can grow every day or every week. With some link building and basic SEO your larger niche site is going to give you more revenue for your effort, and be cheaper to promote.
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