The "REAL" info products secret and how to get out of the cycle.
Most "info-products" revolve around Internet marketing, and get rich quick schemes. Everyone is looking for that instant "secret" that will guarantee them overnight success without spending the start up capital of a real brick and mortar business.
Selling those seekers a package of "secrets" that cost between $5 and $5000 that probably have a few real nuggets of really effective techniques and are 95% filler is a great way to spend your time and money. IF you are the one selling the secrets. It really doesn't matter if you give away your truly secret marketing tips, because 99% of the people that order your product will never read it, or act on it.
I'm not trying to sell you an info product here, it's just a fact that most people don't do anything... although they want too. They just don't have the time, or motivation to put the effort into learn how to be a webmaster.
The real info product secret for those that have no technical skills or writing ability is:
1.) Pick a topic
Have you ever wondered how some "guru's" churn out info-products, and endorsements faster than light? It's because many of them have others doing all the work for them. They don't write their copy (they spend several thousand dollars on it), they don't write the info-product (they spend several thousand dollars on it), and they don't even do most of their marketing (they do joint ventures with others).
That's where all those info-products that basically say "do what I do!" fail for the average Internet user. It won't stop them from buying the next info-product that comes along and tells them it has all the "secrets."
How do you get out of the cycle?
Good luck on your journey.
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ABOUT THE AUTHOR
Ed Charkow is a leading marketer for several companies and has helped many start their own presence on the Internet at an affordable rate. You can contact Ed at http://www.stmadeveloper.com