Michael John Arnold

Promotional mailer

A promotional mailer is one of the most powerful forms of online marketing. You can easily set it up and let it automatically sell your products to your prospective customers. All you need to make this work is an autoresponder and of course your website. There are several ways that you can use an online mailer to rake in profits.

Convert leads to customers: You can use it to convert leads to customers. You will need a lead capture page. This works in a similar way to a squeeze page but it will not be a sales page. Instead you will write an informative article on a popular subject, on your website to entice your visitor. This article should be optimized and submitted to the search engines. The subject matter should attract people in your targeted market, who are interested in your products and services. You can also use this method for your network marketing opportunities.

When your visitors come to your landing page they will be interested to read your article and want more information. They will then click the link labeled “more information” and get your mailer. Your mailer will continue to give them more information about your product, service or opportunity. At the bottom will be a call for action to buy your product, hire your service, or join your oportunity. The mailer will continue to be your sales person and if written correctly will convert prospects and put your sales on autopilot.

Back end selling: When you sell back end products you should be aware that promotional mailing sales will make up at least 80% of your overall profits. Here is how they work:

• The customer buys your product
• You send a thank you note
• A few days later you send a small inquiry note asking if they are enjoying the product and if they need any help. You will give them information on how to find the FAQ for the product. You will then offer them a related product at a discount price. This is your bounce back offer also known as a back end product. If you want you can send them a couple of reminders 2 or 3 weeks apart. The trick of this type of mailer is not to be too pushy. If you do this you will drive away your customer.

One of the keys for success is the fact that this type of promotion will be truly targeted email marketing. Remember to always target your own niche market and not try to attract a general crowd. There will be less people but the will be responsive.

A mailer is one of the best ways to do web based email marketing. It is a true marriage of autoresponder and website. Building a website can be a laborious job but when you build a mini site the whole process becomes simple. Mini sites are small sites with only a few pages and are ideal for selling single products, services and opportunities. You can get help for this here http://www.minisitepayoff.com/

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR