The first paragraph of this article provides a captivating summary of the content. It delves into a unique money-making strategy that has been proven over time. This strategy, which was first shared by Joe Cossman in his book "How I made One Million Dollars in Mail Order", involves exposing oneself to opportunities rather than waiting for them to come knocking. The article further illustrates this strategy with real-life examples and offers practical steps on how to implement it.
Many years ago, I stumbled upon a valuable tip from Joe Cossman's book, "How I made One Million Dollars in Mail Order". Although I may not remember every detail as Cossman described, I can attest to the immense value of this tip, having applied it successfully numerous times over the years.
Cossman narrates an intriguing story about his experience at a county fair where he had rented a booth to sell a particular trinket he was confident would sell out. As he was setting up his display, he noticed the vendor next to him unpacking little rubber shrunken heads for sale. Cossman felt sorry for the vendor, thinking the ugly shrunken heads would never sell.
To his surprise, the crowd flocked to the vendor's booth, blocking his own. The vendor sold hundreds of the shrunken heads, while Cossman barely sold enough to cover his booth's rent. Being an entrepreneur, Cossman struck a deal with the vendor to find his source for the shrunken heads and subsequently made a fortune selling them via mail order.
Cossman shared this story in his book to emphasize the importance of taking chances and exposing oneself to opportunities. He believed that if he hadn't rented the booth at the fair, he wouldn't have discovered the success of the shrunken heads.
Exposing oneself to opportunities works, and I can attest to this from personal experience. Just two weeks ago, I received an unexpected phone call while reading the paper on a Sunday morning. The caller, Matt, worked for a friend of mine and had a few thousand Junipers he was about to discard. He thought I might be interested in buying them at a good price.
I took up the offer, wrote Matt a check for $400, and spent the next few days transporting the plants to my nursery. Within a week, I had sold over 200 of those plants at $4 each. In less than seven days, I turned a $400 investment into $800, and I still had at least 200 plants left in one-gallon containers, plus several thousand rooted cuttings ready to be potted and sold the following year.
This opportunity came my way because I had exposed myself as a player in the nursery business over the years. When Matt decided to change his business direction, he thought of me as a potential buyer. This exposure not only earned Matt $400 for something he was about to discard, but it also opened up future opportunities for him.
Exposing oneself is a sure way to attract opportunities. One effective way to do this is by writing articles and offering them to webmasters and e-zine publishers. Submitting articles to print publications is also an excellent way to gain exposure.
In conclusion, don't wait for opportunities to find you. Expose yourself, and they will come knocking.
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