If you are selling products on your website, you need to learn at least the basics of sales and promotion. Without the basic skills required, it is very unlikely that you will succeed over the high number of competitors out there, even if you are selling a unique product no one else is selling.
The following points are part of the basic knowledge that you will need to know, especially if you are new to websites.
• Hosting a website- there are a number of options for you to choose from. There are free hosts that offer limited space and bandwidth. This type of host such as AOL and Geocities are designed for personal websites. If you are using your website for business, then you should go for hosting services which can provide more for your website. These come in small fees. For those who are serious in creating a website, it is advisable to have full access to the files that are related to your website, such as the configuration and ongoing maintenance.
• HTML- this allows you to create text pages, images and others that can be viewed using a browser. With HTML, you can create webpages that allows you to incorporate various types of formatting and hyperlinks.
• Domain name- each domain name points to a particular website. When we register for a domain name, we should make sure that the registrant is us and not the webmaster or the hosts themselves.
• Web Graphics- avoid creating a website with fancy designs and web graphics. Simple and nice will do the trick of attracting and sustaining the customers to your website. The choice of web graphics such as type of image file can affect the speed of loading of a page. The colours of text and background used must be compatible and readable.
• Promoting the website- there are a number of ways to promote your website. The most important first step to take in promoting your website is by making it visible to search engines. Once your website is ready, submit the URL to the major search engines such as Google or MSN.
Apart from the website itself, you should also learn the basics of selling products or services if your website is commercial-based. It is pointless to create a wonderful and attractive website when the product is not selling at all. There are a lot of guidelines and tips available on the Internet and you can also learn from people who are already successful in online business. This learning process is ongoing as there are new technologies coming through every day and you should update yourself to improve your knowledge in promoting your website.
5 Hot Tips in Choosing a Niche Market
A niche market is important and must be considered and chosen seriously when one is starting a business. Some may say it is easy, what they did was to choose the market that looks lucrative, or one with good selling activities to gain more in terms of profits. There are even people who choose a market based on their expertise in an area.
What You Have to Do After You Have Chose Your Niche Market
After extensive research on the niche market, the next step is to choose a particular product or service. One must make sure there is indeed a market for an intended product. It is a waste of time, effort and cost if one has already developed a product to its final stage before finally realizing that there is no market for this product anywhere.
Research: Hiring People Vs Do-It-Yourself
Some people may prefer hiring someone or a team of people to promote your website. However, there are pros and cons to hiring outsiders to do the jobs that can be done by yourself. It is still critical for you to learn the basics of creating a website and selling stuff online even if you have decided to hire a team to do everything for you.
