Shery Ma Belle Arrieta

Why You're Better Off Creating a Free E-mail Workshop than a Free E-book

Today, free e-books are a dime a dozen.

Too many people are creating free e-books that tell you thesame thing. Worse, most of them are trying to sell yousomething or are just trying to make you click on theiraffiliate links so they can make money off you.

Most free e-books contain articles you've seen dozens oftimes on other web sites or on popular article announcementlists.

And unless an e-book has something very unique and valuableto offer, it will be no different from the thousands of freee-books already available for download.

In a way, the novelty of free e-books has worn off.

More than year ago, I was creating one free e-book afteranother. They were great giveaways and they did drive trafficto my sites.

But that was a time when free e-books were not yet heavilyused as viral marketing tools.

Sure, there were already hundreds of free e-books incirculation back then. However, take a look at the manye-zines and web sites today. What's the most common thingthey offer?

A free e-book.

Creating and offering free e-books is now too common.

Many will still continue to create free e-books, but most ofthese e-books won't have an edge anymore.

So, while everyone else is creating free e-books left andright, take a different approach.

Create a free e-mail workshop, and let it distinguish yourbusiness, e-zine or web site from the rest.

What's an e-mail workshop? It's a type of e-learning method.Instead of encompassing a wide area of study or learning, itis focused on a specific skill, and is aimed for a specificgroup of people.

Consider the advantages of creating an e-mail workshopinstead of an e-book to promote yourself, your business,your e-zine or your site:

- You don't need an e-book compiler in order to shareinformation or knowledge with others.

- You don't need to buy the expensive Adobe Acrobat programto create e-mail workshops.

- Your target audience won't need to have certain programsinstalled in their computers before they can read youre-book (e.g. Acrobat Reader, MS Reader, IE 4.0 or higherfor browser-dependent e-books). Present your information ine-mail workshop format - best if in plain text - and you'reguaranteed they'd be able to read it straight from theire-mail clients.

- You don't need to set aside precious megabytes on yoursite to store your e-book.

- You don't need to worry about the amount of bandwidth thatwill be used up each time someone downloads your free e-bookfrom your site.

- With an e-mail workshop, you'll be able to really trackthe people who took it. What does it matter if your trackersays 1,000 people downloaded your free e-book but you don'thave a way to contact them? (And you won't ever know if theytook up one of your paid offers in the future.) You onlyhave numbers with free e-books. But what you really need areconcrete leads - e-mail addresses - so you can spend most ofyour marketing efforts on people who are in your niche.

Create a free e-mail workshop instead of a free e-book andyou'll have something people will refer back to again andagain. They'll only need to open their e-mail clients andclick on your message.

And this is why you're better off creating a free e-mailworkshop than a free e-book!

Next Article: How to Turn Your Old Articles Into a Profitable E-mail Workshop!

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