Diesels fragrances and fashion clothing styles

Diesel is an Italian clothing brand founded by Renzo Rosso in 1978. The company is well-renowned for its excellent denim collections, clothing lines, accessories solely devoted for its young customers. Rosso intended to procure the fashion house leading to a new direction. A tremendous amount of the company’s success has lead many accolades. The freshness imbued in is attributed by the former Creative Director Wilbert Das in 1988. Initially Das started designing with Denim’s men collection, but soon the proficiency was rewarded with his own Diesel tagline and was named as Creative Director in 1993. Das is a research analyst who is enthusiastically guided by the fashion and the International marketing strategies for nearly 20 years.Since last two decades Diesel has been contributing to several fashion items such as Diesel Black Gold (Casual Luxury Goods), Diesel Kid, eyewear, lingerie, bags, accessories, and perfumes. Amazingly, the products sold are soaring high with demand, and this is a reason it has been sold out in 5000 retail outlets in the world, including 300 Diesel –Branded stores. However, with multiple odd and eve of life Das left the company in 2009, and presently Creative Director is Burno Collin.Diesel is also popular for innovative marketing strategy. It is believed to be the pioneer to introduce the marketing promotion through Video games. Interestingly, Diesel products have also been sold at the Playstation Home social gaming network.When it comes to the fragrances, the unisex cologene is extremely popular with Diesel, initially launched in 1996 in partnership with Marbert. Diesel launched multiple popular fragrances with Marbert before signing with L’oreal in 2006. The best part of the Diesel fragrance is that is aims at youth and adult marketing. Further, the products are packed in an interesting way and unusual items as a fist (Only the Brave) and an industrial spray Bottle (the Green series).Diesel has a designer series of 30 perfumes in its case. Though it was introduced in 1996 but still Diesel is adding more texture to its galleria. Diesel fragrances were made in the collaboration with perfumers Geza Schoen, Annick Menardo, Jacques Cavallier, Thierry Wasser, Harry Fremont, Olivier Cresp, Landi Arturetto, Fabrice Pellegrin, Alienor Massenet, Olivier Polge and Pierre Wargnye.