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Factors that help you to choose the best ornament stores for you

Everyone has their own preferred jewellery store from where they generally manufacture or purchase their ornaments. But this preference can’t be created in a day or week. It requires a long term relation building that includes trustworthiness & quality.

If you love to wear ornaments often, then you must have a few ornament shops on your buying list. Moreover, if your ancestors were also ornament lovers, then there is a chance that you may have a family jewellery store from whom your father and grandfather had also manufactured or bought ornaments. This builds a unique relationship between the consumers and the shop-owners that are wrapped in trust, reliance and confidence.

But what makes you choose a particular jewellery store as your family ornament manufacturer?

There is always the first time. You or your ancestors may have gone to a few jewellery shops for the first time and had been benefitted by one of them i.e., one of them had attracted you in all aspects. This jewellery store is the one you have chosen for buying and designing your jewellery in the future. The factors that influence your choice are –

Design: We always want a unique design for our jewellery so that we can be remembered even in the crowd.

Standard: Exclusive ornaments are always used for representing status, style and quality. It benchmarks fashion & trend which makes it precious more than the value of the metal.

Lucrative Offers: Discounts, offers & schemes are the preferable things by the customers. This also influences their choice regarding a jewellery store.

Collection: A unique collection of the ornaments always attracts the attention of the purchasers.

Artisans: Some customers are so choosy that they want to check the artisans and their skill & performance. Therefore, a store with dexterous artists is always preferable by those.

What Factors Make You Move Somewhere Else?

If you follow the trend of your father, grandfather, mother or grandmother, you will choose your family jewellery store. But there are few things that may influence you to change your preference.

No flexibility: All the customers want to buy ornaments smoothly. But if your family store is putting up too much restriction regarding the ornament purchase, then this can make your path for shifting.

No Suitable Offers: If you are not getting suitable discounts or lucrative offers like before, you may want to shift.

Change Of Location: In case, you have moved out of your city or town and your family ornament shop has no branch there, you will prefer to choose a jeweller that is located nearby you. 

Change Of Style: This is something obvious as with the change of time & generation, your preference regarding the choice of ornaments will change too. For example, most of us like to wear light jewelry instead of heavy ones unlike our mothers and grandmothers, who mostly stayed at home. Today, the modern ladies work outside and thus, they like to wear light jewellery.

Things Beyond Purchase That Matters When It Comes To Choose Your Family Jewelry Store

Not only the good manufacturing skill or discounts that work, but for a long term relationship building, few things more matter a lot. For an entrepreneur, it is important to sustain the consumers, mostly the regular ones. These clients are the ones who impact on the branding and popularity of the store. It is like building relationships, maintaining them and holding them up. Few things that are required for this are given below–

Trust: Choosing a jewellery is a tough job! As it is precious, especially the gold, silver & diamond jewelry. Therefore, building reliability is important than anything else! This reliability comes from the truthfulness, proper clarity of the discounts or deductions and a clear and direct interaction or scope of it with the clients. Trust takes a lot of time to grow. Therefore, if the jewellery shops want a handful of good customers, they should comprehend the upper mentioned points.

Interaction: Clear and proper conversation with the jewellery stores, proper information and direct interaction are the key to get into the customers’ hearts. The shop's personnel should be open to the consumers because that builds the clarity and reliability of the clients.

Hospitality: Businessmen should be humble and simple, that what makes the business to develop and grow further. Each client should be paid equal attention. If you keep your customers waiting for others, then they might grow irritation towards you and may not suggest your brand to others. So, to nurture a good relationship, it is important to satisfy your consumers first.

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Mr Nirmal Kumar Ghosh is the Owner and Managing Director of the famous jewellery shop in Durgapur, Guinea Gold Jewellers Pvt. Ltd. who has penned down this article to inform about the pros and cons of choosing the family ornament store.

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