Online Clothing Store in India- A Potential Market Place for E-Commerce Business
Online Shopping at the current situation has emerged as a craze for millions of people throughout the world and also in India. The online clothing stores in India has actively participated to flourish the Indian fashion Industry. The country has emerged as an online shopping destination.
A recent study conducted by Nielsen survey in six most important cities like Delhi, Jaipur, Hyderabad, and others revealed that majority of people in India are using the Internet for the purpose of shopping through online rather than nibbling through social media sites. The report says that around 98% of the population using internet connectivity is active on online shopping sites rather than connecting or engaging themselves through social media. Around ninety to ninety-five percent of people are actively engaged or browsing for online banking, ticket booking and searching for other websites and also sends e-mail.
The Nielsen report says that maximum customers who opt or conduct shopping from online e-commerce sites are female. The report depicts the fact that more than eighty-five percent of women are accustomed to purchase or shop from different online e-commerce sites. Indian women have surpassed men when it comes to usage of online applications and shopping websites. Around ninety-eight percent of female make use of their personal credit or debit cards for online transactions on their mobiles. And this data shows that female users of online shopping sites are much more than men.
In the current day scenario, we can buy or purchase anything that we have demand for. If we choose to buy any grocery item, toys, dress materials, and even consumer durable products like cars, electrical gadgets, types of furniture etc. are available online. We may even opt to purchase medicines and different life-saving drugs that too at a nominal or affordable price. The Nielsen survey report as mentioned the various statistics and data regarding online shopping depicts that this genre of shopping has immensely changed the entire shopping scenario. But have you ever thought in deep that why this online shopping medium has flourished a lot? Let me throw some light on the possible reason behind the success of this medium.
Why Online Shopping has flourished in India?
Online purchasing of products has paved a way for business. Even big fashion brands like Pantaloons, Shoppers Stop, and Max have launched their online clothing store.
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ABOUT THE AUTHOR
Mr Vinod Solanki who is an entrepreneur and owner of an online clothing store in India has penned down this article.