In our next installment of Top Fashion, we will focus on Free People Clothing. This revolutionary designer label is all the rage these days. Find out what makes them so popular and unique.
Our Featured Brand is Free People.
Welcome back to Top Fashion,
our insightful look at the realm of designer labels. In each installment we examine a brand new cutting edge company that’s pushing the boundaries of fashionable apparel, and it has become an indispensable part of the fashion world. These labels would be the very definition of contemporary vogue, and we shall show case them one by one.
Free People Clothing stand united for individual expression, femininity, creativity, and courage. They appeal to the free spirit in most women. Free People Clothing reach out to young adventurous women everywhere, who find joy in living, traveling, and loving. Comfort looking great without ever trying is exactly what Free People Clothing are only for. Plus they succeeded within this endeavor ever so flawlessly.
Celebrities simply adore this line, and it’s easy to see why. Free People Clothing blend the vintage using the modern and the urban with the rural to produce a style that's the ultimate statement of recreational chic. This is exactly what distinguishes Free People Clothing, and makes them such a worthy addition to this series.
Let's focus on some history. Free People Clothing is a designer label which is area of the Urban Outfitters family of companies. It was started by Dick Hayne back in the early 1970’s in Philadelphia. His original store was called Free People. Because the store grew in popularity, Dick quickly realized that his target audience was primarily young affluent urbanites, so upon opening his second store, he chose to alter the name to Urban Outfitters.
To satisfy with increasing interest in their exclusive Urban Outfitters brand, Dick and his wife Meg chose to launch a whole sale division from the company, which after appearing under various guises, would ultimately be named Free People Clothing once more.
That was back in 2001. It had been at this point in time, that Free People Clothing truly embraced their mission of appeal and nurturing to young free spirited women of courage and passion. This is where Free People Clothing, as you may know them today, truly came into existence. And such a wonderful metamorphosis it has been. Simply take a glance at a few of the beautiful pieces they have to offer. Effortless chic and beauty as only Free People Clothing can deliver.
Recently, Free People have concluded that their appeal is visible as though through the eyes of female archetypes. Which all women share part of, however in whom some are more dominant than the others. This was an innovative move for the fashion industry, as it allowed Free People Clothing not only to cater to each archetype individually, but also make their entire line readily accessible to all, thus providing the epitome of flexibility to women wishing to explore all their archetypes. An extremely Jungian approach.
So what are these archetypes?
Well, there’s Meadow, the bohemian dreamer, who has her head n the clouds. She prefers loosely fitting summer dresses that flow as freely as her spirit, as she wanders our planet looking for beauty and inspiration.
Then there’s Candy. She’s a girly kind of girl. She loves flowers and pretty things. She once imagined a pony, and adores sentimental gifts. She's filled with love and compassion. Pink is her favorite color. She loves short skirts, and a more snug fit to exhibit off her feminine curves. Above all else she likes intricate detailing on her clothing.
Ginger is the flower girl temptress. She loves skimpy outfits, and to wear flowers in her own hair. She's in full control of her sexuality, and love to exist to the out most. She loves tie dyes and floral prints. The 60’s have never left as far as Ginger is concerned.
Next there’s Lou. She’s a tom boy, and damn proud of it. She will rock overalls or short shorts having a Tee, and appear amazing doing so. She’s fearless, tough, and spirited. She’ll play tackle football, go walk the dogs, and then put on a night time dress for any fun night around town.
And finally, there’s Sandy. She’s the beach girl. Casual summer wear is her thing. She’s got one hundred different swimsuits, and likes to layer pieces together with her bikini. She adores sunglasses and big beach hats. Relaxing and taking things easy is her M.O. A nice long walk together with her companion near the ocean on a hot summer night is her idea of an ideal evening.
It is primarily the innovative approach to not just marketing, but understanding their subscriber base, that makes Free People Clothing stay ahead of the rest. Not to mention the elegance and sheer coolness of their designs.
